mocoNews.net - Unhealthily Obsessed with Mobile Content
Mobile Adv & Mktg
Posted By Dianne See Morrison - Wed 14 May 2008 04:24 AM PST
Nordic mobile marketing firm More Mobile Relations has acquired the 6-year old Swedish mobile marketing company 12snap-Lokomobil for an undisclosed sum. The company, founded by Norwegian operator Telenor, has been…
Posted By James Quintana Pearce - Tue 13 May 2008 02:05 PM PST
-- CelluMall is the latest effort by Cellufun to generate revenue. Cellufun runs an ad-supported mobile games community, and the idea behind CelluMall is that players will be able to…
Posted By Dianne See Morrison - Tue 13 May 2008 02:24 AM PST
Chinese mobile advertising firm CASEE has received $6 million from London mobile marketing company Velti, which takes a 33 percent stake in the start up that China-focused news site Pacific…
Posted By Dianne See Morrison - Fri 09 May 2008 03:52 AM PST
The FTC has warned mobile content providers and marketers that it intends to “police the wireless state,” if they do not do a better job of making it clear to…
Posted By Amanda Natividad - Tue 06 May 2008 06:31 PM PST
I spent the day at the Renaissance Hollywood Hotel for Digital Hollywood, a four-day conference jampacked with panels and discussions covering everything from digital media content and advertising, to mobile…
Posted By David Kaplan - Tue 06 May 2008 02:32 PM PST
This could actually be read as a sign that mobile advertising market is starting to come into its own… two consumer advocacy groups, the Center for Digital Democracy and U.S.…
Posted By Tricia Duryee - Tue 06 May 2008 10:55 AM PST
Rearden Commerce, which has been focused on creating a Web-based personal assistant that lets you manage calendars and make travel arrangements online, said today it has raised $100 million in…
Posted By David Kaplan - Thu 01 May 2008 09:01 PM PST
Nielsen has released a new reporting service that combines audience measurement for online and mobile called TotalWeb. The service, which is operated by the Nielsen Online unit, claims to show…
Posted By Tricia Duryee - Wed 30 Apr 2008 10:30 AM PST
Openwave Systems, the Redwood City, Calif. company that helps manage and monetize the mobile Internet, released earnings for the third quarter ended March 31, saying that while revenues fell in…
Posted By Tricia Duryee - Wed 30 Apr 2008 05:00 AM PST
AdMob, a mobile advertising company, said it’s launching a beta mobile analytics service today that will allow advertisers and publishers to track the effectiveness of an ad campaign. We’ll see…
Posted By Tricia Duryee - Wed 30 Apr 2008 03:08 AM PST
Marchex, an online advertising company, plans to announce today that it is entering the mobile market via its subsidiary VoiceStar, which it acquired for about $20 million last August. As…
Posted By Tricia Duryee - Tue 29 Apr 2008 04:53 PM PST
Almost the entire ContentNext gang is in the Los Angeles hills at the Skirball Cultural Center for EconSM, an entire day’s worth of panels and speakers on the topic of…
Posted By James Quintana Pearce - Tue 29 Apr 2008 04:19 PM PST
The market for rich media advertising on mobile—in the form of TV, video, games, user-generated content (UGC) and music—will reach $2.79 billion by 2012 predicts Screen Digest. The bulk of…
Posted By James Quintana Pearce - Tue 29 Apr 2008 01:52 PM PST
Hearst Magazines is rolling out a number of text-messaging services to its magazine readers after their success in CosmoGIRL, where the services have been available since 2006. The titles which…
Posted By Tricia Duryee - Mon 28 Apr 2008 02:00 PM PST
Two weeks ago, a mobile industry veteran declared that the mobile Web as dead, and now this week, BusinessWeek is arguing the exact opposite—that the mobile Internet and not Microsoft…
Posted By Tricia Duryee - Mon 28 Apr 2008 11:42 AM PST
-- The Money Channel has launched MoneyChannel Mobile, which will offer business, stock market and economic news, as well as stock quotes and corporate announcements. Users will also have the…
Posted By Rafat Ali - Sun 27 Apr 2008 10:16 PM PST
Last week we mentioned that Men’s Health magazine is using camera phone promotions for its print ads, and now Rolling Stone is also moving into it, using technology from SnapTell.…
Posted By James Quintana Pearce - Fri 25 Apr 2008 04:21 PM PST
Forrester Research has sent us some figures from its North American Technographics Technology, Media, and Marketing Benchmark Survey, Q3 2007 about the relative levels of trust people have for different…
Posted By James Quintana Pearce - Thu 24 Apr 2008 07:07 PM PST
Last week Forrester issued the results of a survey which showed people are annoyed by mobile advertising. Yahoo (NSDQ: YHOO), not surprisingly, disagrees, as Michael Bayle, GM of Global Monetization,…
Posted By James Quintana Pearce - Thu 24 Apr 2008 08:22 AM PST
Ad-funded free MVNO Blyk reports that it has 100,000 clients in Britain after being operational for six months—that’s half a year ahead of schedule. Blyk said the ad campaigns “had…
Posted By Tricia Duryee - Wed 23 Apr 2008 08:06 PM PST
Verve Wireless is expected to announce tomorrow that it is providing the technology for the AP’s recently announced Mobile News Network that will be the first product released by AP’s…
Posted By David Kaplan - Wed 23 Apr 2008 02:07 PM PST
After launching mobile versions of its AdWords and AdSense programs last September, the internet search giant is now adding visuals to these efforts. Google’s (NSDQ: GOOG) mobile image ads format…
Posted By James Quintana Pearce - Wed 23 Apr 2008 08:37 AM PST
Almost 3 billion mobile coupons will be sent to mobile phones by 2011, with just under $7 billion worth of discounts being redeemed according to Juniper Research. The analyst also…
Posted By James Quintana Pearce - Sun 20 Apr 2008 05:05 PM PST
The FCC hearing into whether SMS services and shortcodes are covered by the non-discrimination provisions of the telecom act is rolling on, with both sides arguing they need freedom to…
Posted By Rafat Ali - Sun 20 Apr 2008 04:30 PM PST
Another effort to meld the magazine world with the online/mobile, this time through a lowly camera phone instead of dedicated contraptions like the failed Cuecat. Men’s Health, part of Rodale,…
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mocoNews.net is a news site covering the business of mobile content.
Rafat Ali
Publisher & Co-Editor
Staci D. Kramer
Co-Editor
Tricia Duryee
Principal Correspondent
Dianne See Morrison
Contributing Writer
James Quintana Pearce
Contributing Writer
Robert Andrews
U.K. Editor
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