If you can trust Verizon Wireless (NYSE: VZ) on this, they say small banner ads on a tiny cellphone screens can produce the same level of brand recall as a…

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Here’s a new twist on mobile advertising and social networks: Virgin Mobile (NYSE: VM) is launching a Facebook application today that will give customers, who participate in its Sugar…

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Nordic mobile marketing firm More Mobile Relations has acquired the 6-year old Swedish mobile marketing company 12snap-Lokomobil for an undisclosed sum. The company, founded by Norwegian operator Telenor, has been…

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-- CelluMall is the latest effort by Cellufun to generate revenue. Cellufun runs an ad-supported mobile games community, and the idea behind CelluMall is that players will be able to…

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Chinese mobile advertising firm CASEE has received $6 million from London mobile marketing company Velti, which takes a 33 percent stake in the start up that China-focused news site Pacific…

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The FTC has warned mobile content providers and marketers that it intends to “police the wireless state,” if they do not do a better job of making it clear to…

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I spent the day at the Renaissance Hollywood Hotel for Digital Hollywood, a four-day conference jampacked with panels and discussions covering everything from digital media content and advertising, to mobile…

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This could actually be read as a sign that mobile advertising market is starting to come into its own… two consumer advocacy groups, the Center for Digital Democracy and U.S.…

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Rearden Commerce, which has been focused on creating a Web-based personal assistant that lets you manage calendars and make travel arrangements online, said today it has raised $100 million in…

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Nielsen has released a new reporting service that combines audience measurement for online and mobile called TotalWeb. The service, which is operated by the Nielsen Online unit, claims to show…

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Openwave Systems, the Redwood City, Calif. company that helps manage and monetize the mobile Internet, released earnings for the third quarter ended March 31, saying that while revenues fell in…

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AdMob, a mobile advertising company, said it’s launching a beta mobile analytics service today that will allow advertisers and publishers to track the effectiveness of an ad campaign. We’ll see…

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Marchex, an online advertising company, plans to announce today that it is entering the mobile market via its subsidiary VoiceStar, which it acquired for about $20 million last August. As…

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Almost the entire ContentNext gang is in the Los Angeles hills at the Skirball Cultural Center for EconSM, an entire day’s worth of panels and speakers on the topic of…

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The market for rich media advertising on mobile—in the form of TV, video, games, user-generated content (UGC) and music—will reach $2.79 billion by 2012 predicts Screen Digest. The bulk of…

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Hearst Magazines is rolling out a number of text-messaging services to its magazine readers after their success in CosmoGIRL, where the services have been available since 2006. The titles which…

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Two weeks ago, a mobile industry veteran declared that the mobile Web as dead, and now this week, BusinessWeek is arguing the exact opposite—that the mobile Internet and not Microsoft…

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-- The Money Channel has launched MoneyChannel Mobile, which will offer business, stock market and economic news, as well as stock quotes and corporate announcements. Users will also have the…

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Last week we mentioned that Men’s Health magazine is using camera phone promotions for its print ads, and now Rolling Stone is also moving into it, using technology from SnapTell.…

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Forrester Research has sent us some figures from its North American Technographics Technology, Media, and Marketing Benchmark Survey, Q3 2007 about the relative levels of trust people have for different…

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Last week Forrester issued the results of a survey which showed people are annoyed by mobile advertising. Yahoo (NSDQ: YHOO), not surprisingly, disagrees, as Michael Bayle, GM of Global Monetization,…

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Ad-funded free MVNO Blyk reports that it has 100,000 clients in Britain after being operational for six months—that’s half a year ahead of schedule. Blyk said the ad campaigns “had…

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Verve Wireless is expected to announce tomorrow that it is providing the technology for the AP’s recently announced Mobile News Network that will be the first product released by AP’s…

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After launching mobile versions of its AdWords and AdSense programs last September, the internet search giant is now adding visuals to these efforts. Google’s (NSDQ: GOOG) mobile image ads format…

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Almost 3 billion mobile coupons will be sent to mobile phones by 2011, with just under $7 billion worth of discounts being redeemed according to Juniper Research. The analyst also…

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