mocoNews.net - Unhealthily Obsessed with Mobile Content
MobileESPN
Posted By Rafat Ali - Wed 27 Sep 2006 07:10 PM PST
UPDATE: the company officially announced closure… more details in the follow-up post, here. Exclusive: [by Rafat Ali & Staci Kramer] We have heard from numerous sources that MobileESPN, the ambitious…
Posted By Rafat Ali - Wed 27 Sep 2006 07:10 PM PST
-- Walt Disney Q3 Earnings: ESPN To Stay On Mobile, MVNO Not Guaranteed; $150M Investment -- Some More MVNO Math -- MobileESPN MVNO Revenue Modeling Estimates -- Merrill Lynch Analyst:…
Posted By Rafat Ali - Wed 30 Aug 2006 12:09 PM PST
We mentioned Mobile ESPN’s new plans to stream full-length college football games last night...more details now: it will kick off with Florida State vs. Miami, on Monday, September 4. Mobile…
Posted By Rafat Ali - Tue 29 Aug 2006 09:09 PM PST
Mobile ESPN, the MVNO from Disney, is upping the stakes after a lackluster launch: it will broadcast full-length college football games on its service...it plans to carry as many as…
Posted By James Quintana Pearce - Wed 09 Aug 2006 08:09 AM PST
Walt Disney has done its 2006 Q3 earnings call...the financial highlights are in this Reuters piece. Of relevance to mobile is that Disney sees “enormous potential” for internet and mobile…
Posted By James Quintana Pearce - Tue 25 Jul 2006 07:08 PM PST
Jupiter Research analyst Julie Ask has done some back-of-an-envelope calculations and estimated there are 500,000 Americans looking for an entertainment oriented mobile device in any given year. Helio apparently wants…
Posted By Rafat Ali - Thu 20 Jul 2006 05:08 PM PST
I’ll get in trouble for posting this, but what the heck...if they ask to take it down, I will. Anyway, following on the Merrill Lynch research note yesterday, asking Disney…
Posted By Rafat Ali - Wed 19 Jul 2006 10:08 PM PST
Bear my hyperbole during this post, but that’s the treatment it needs: I think this is preposterous...even though ESPN’s mobile service MobileESPN has not done that well since it launched…
Posted By Rafat Ali - Mon 17 Jul 2006 01:07 PM PST
Christopher Brush has joined ESPN as VP of marketing for its MVNO MobileESPN. In his new role, Brush will focus on the marketing and advertising efforts of the company’s mobile…
Posted By James Quintana Pearce - Thu 29 Jun 2006 06:07 AM PST
Mobile ESPN has launched a new handset from Samsung, dubbed Ace. The handset has “a large QVGA display and stereo speakers...The user interface features easy-to-read icons that instantly link users…
Posted By Rafat Ali - Mon 19 Jun 2006 10:07 PM PST
So discover WSJ, or they could have just read us...a front page story about the teething troubles U.S. MVNOs like MobileESPN and Amp’d Mobile are having, something we’ve documented in…
Posted By Rafat Ali - Thu 01 Jun 2006 07:06 AM PST
Besides BestBuy, the MobileESPN MVNO service from ESPN, which had an initial exclusive deal with BestBuy, is now being retailed in about 575 Sprint stores in U.S. I would be…
Posted By Staci D. Kramer - Tue 09 May 2006 01:05 PM PST
Queried about Disney’s MVNO strategy during this afternoon’s Q2 earnings call, Disney president and CEO Bob Iger admitted that initial results for Mobile ESPN were “lower than hoped”—prompting the change…
Posted By Staci D. Kramer - Fri 14 Apr 2006 08:05 AM PST
[By Staci D. Kramer] The question from a colleague came up enroute to the Las Vegas Convention Center for Disney Mobile’s unveiling: Wasn’t Disney making a mistake by not including…
Posted By Staci D. Kramer - Wed 05 Apr 2006 08:04 AM PST
Better late than never ... no understatement to say Mobile ESPN has yet to take off and one of the reasons—among many, including the high entry price for the Sanyo…
Posted By Sahad PV - Mon 03 Apr 2006 10:04 PM PST
Hollywood Reporter: A good round-up story on what hollywood studios, TV networks and other entertainment companies are doing for the handheld content market. Although there are’nt any proven economic models…
Posted By James Quintana Pearce - Thu 30 Mar 2006 03:04 PM PST
Mobile ESPN is touting its content line up for the forthcoming basketball season...it includes: “Comprehensive scoreboards with game status information and real-time scores for every Major League Baseball game; State-of-the-art…
Posted By James Quintana Pearce - Mon 13 Mar 2006 02:03 PM PST
ESPN is expanding its business internationally, targeting Canada, Europe and Latin America. “Mobile ESPN Publishing Worldwide distributes ESPN content to more than 200 handsets and 30 carriers in 20 countries…
Posted By Rafat Ali - Fri 10 Mar 2006 08:04 PM PST
Big Pimpin’, they call it...at the Disney shareholders meeting today at the Arrowhead Pond near Disneyland, Disney-owned Mobile ESPN phone service and phones were on sale for 10 percent discount…
Posted By Rafat Ali - Thu 16 Feb 2006 07:02 PM PST
[by Staci Kramer] ESPN execs have said all along that Mobile ESPN is designed for the hard-core sports fan and, as Walt Mossberg found out, they were telling the truth.…
Posted By James Quintana Pearce - Mon 02 Jan 2006 09:01 AM PST
This year will see how successful the much touted MVNOs in the US will be… “The companies say that as the big national cell phone carriers try to gobble up…
Posted By Rafat Ali - Tue 06 Dec 2005 01:13 PM PST
[By Staci D Kramer] ESPN’s push to sell itself to advertisers as a multi-platform company is paying off, George Bodenheimer, president of ESPN and ABC Sports, told the UBS lunch…
Posted By Staci D. Kramer - Tue 15 Nov 2005 09:12 PM PST
Already in four test markets, Mobile ESPN is working on six charter sponsorship deals said to be worth $350,000, according to Sports Business Journal. At that rate, the total for…
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mocoNews.net is a news site covering the business of mobile content.
Rafat Ali
Publisher & Co-Editor
Staci D. Kramer
Co-Editor
Tricia Duryee
Principal Correspondent
Matt Kapko
Senior Entertainment Reporter
Dianne See Morrison
Contributing Writer
James Quintana Pearce
Contributing Writer
Robert Andrews
U.K. Editor
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