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MobileESPN

 
Major Change Coming At Mobile ESPN; Winding Down Likely, Possibly Being Sold - 0 Comments
Posted By Rafat Ali - Wed 27 Sep 2006 07:10 PM PST

UPDATE: the company officially announced closure… more details in the follow-up post, here. Exclusive: [by Rafat Ali & Staci Kramer] We have heard from numerous sources that MobileESPN, the ambitious…

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Mobile ESPN’s History And MVNO Skepticism, In Links - 0 Comments
Posted By Rafat Ali - Wed 27 Sep 2006 07:10 PM PST

-- Walt Disney Q3 Earnings: ESPN To Stay On Mobile, MVNO Not Guaranteed; $150M Investment -- Some More MVNO Math -- MobileESPN MVNO Revenue Modeling Estimates -- Merrill Lynch Analyst:…

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More on Mobile ESPN’s Game Streaming - 0 Comments
Posted By Rafat Ali - Wed 30 Aug 2006 12:09 PM PST

We mentioned Mobile ESPN’s new plans to stream full-length college football games last night...more details now: it will kick off with Florida State vs. Miami, on Monday, September 4. Mobile…

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Mobile ESPN To Stream Full-Length College Football Games - 0 Comments
Posted By Rafat Ali - Tue 29 Aug 2006 09:09 PM PST

Mobile ESPN, the MVNO from Disney, is upping the stakes after a lackluster launch: it will broadcast full-length college football games on its service...it plans to carry as many as…

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Walt Disney Q3 Earnings—ESPN To Stay On Mobile, MVNO Not Guaranteed; $150M Investment - 0 Comments
Posted By James Quintana Pearce - Wed 09 Aug 2006 08:09 AM PST

Walt Disney has done its 2006 Q3 earnings call...the financial highlights are in this Reuters piece. Of relevance to mobile is that Disney sees “enormous potential” for internet and mobile…

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Some More MVNO Math - 0 Comments
Posted By James Quintana Pearce - Tue 25 Jul 2006 07:08 PM PST

Jupiter Research analyst Julie Ask has done some back-of-an-envelope calculations and estimated there are 500,000 Americans looking for an entertainment oriented mobile device in any given year. Helio apparently wants…

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MobileESPN MVNO Revenue Modeling Estimates - 0 Comments
Posted By Rafat Ali - Thu 20 Jul 2006 05:08 PM PST

I’ll get in trouble for posting this, but what the heck...if they ask to take it down, I will. Anyway, following on the Merrill Lynch research note yesterday, asking Disney…

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Merrill Lynch Analyst: Time to Pull Plug on MobileESPN MVNO - 0 Comments
Posted By Rafat Ali - Wed 19 Jul 2006 10:08 PM PST

Bear my hyperbole during this post, but that’s the treatment it needs: I think this is preposterous...even though ESPN’s mobile service MobileESPN has not done that well since it launched…

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Industry Moves: MobileESPN Appoints New VP, Marketing - 0 Comments
Posted By Rafat Ali - Mon 17 Jul 2006 01:07 PM PST

Christopher Brush has joined ESPN as VP of marketing for its MVNO MobileESPN. In his new role, Brush will focus on the marketing and advertising efforts of the company’s mobile…

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ESPN Launches Samsung Ace - 0 Comments
Posted By James Quintana Pearce - Thu 29 Jun 2006 06:07 AM PST

Mobile ESPN has launched a new handset from Samsung, dubbed Ace. The handset has “a large QVGA display and stereo speakers...The user interface features easy-to-read icons that instantly link users…

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U.S. MVNOs Having Teething Troubles; MobileESPN Back on Drawing Board - 0 Comments
Posted By Rafat Ali - Mon 19 Jun 2006 10:07 PM PST

So discover WSJ, or they could have just read us...a front page story about the teething troubles U.S. MVNOs like MobileESPN and Amp’d Mobile are having, something we’ve documented in…

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MobileESPN’s Retail Distribution: Now in Sprint Stores - 0 Comments
Posted By Rafat Ali - Thu 01 Jun 2006 07:06 AM PST

Besides BestBuy, the MobileESPN MVNO service from ESPN, which had an initial exclusive deal with BestBuy, is now being retailed in about 575 Sprint stores in U.S. I would be…

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Iger: ESPN MVNO Initial Results “Lower Than Hoped” - 0 Comments
Posted By Staci D. Kramer - Tue 09 May 2006 01:05 PM PST

Queried about Disney’s MVNO strategy during this afternoon’s Q2 earnings call, Disney president and CEO Bob Iger admitted that initial results for Mobile ESPN were “lower than hoped”—prompting the change…

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From CTIA: Disney Mobile: Interview, Steve Wadsworth, President, Walt Disney Internet Group - 0 Comments
Posted By Staci D. Kramer - Fri 14 Apr 2006 08:05 AM PST

[By Staci D. Kramer] The question from a colleague came up enroute to the Las Vegas Convention Center for Disney Mobile’s unveiling: Wasn’t Disney making a mistake by not including…

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@ CTIA: Mobile ESPN Expands Retail Outlets To Sprint Stores - 0 Comments
Posted By Staci D. Kramer - Wed 05 Apr 2006 08:04 AM PST

Better late than never ... no understatement to say Mobile ESPN has yet to take off and one of the reasons—among many, including the high entry price for the Sanyo…

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Hollywood Sees Not Just Money In Mobile, But Also Ways To Increase Loyalty - 0 Comments
Posted By Sahad PV - Mon 03 Apr 2006 10:04 PM PST

Hollywood Reporter: A good round-up story on what hollywood studios, TV networks and other entertainment companies are doing for the handheld content market. Although there are’nt any proven economic models…

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ESPN Unveils Plans For MLB 2006 - 0 Comments
Posted By James Quintana Pearce - Thu 30 Mar 2006 03:04 PM PST

Mobile ESPN is touting its content line up for the forthcoming basketball season...it includes: “Comprehensive scoreboards with game status information and real-time scores for every Major League Baseball game; State-of-the-art…

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Mobile ESPN Goes International - 0 Comments
Posted By James Quintana Pearce - Mon 13 Mar 2006 02:03 PM PST

ESPN is expanding its business internationally, targeting Canada, Europe and Latin America. “Mobile ESPN Publishing Worldwide distributes ESPN content to more than 200 handsets and 30 carriers in 20 countries…

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Mobile ESPN Phones on Sale At Disney Shareholders Meeting - 0 Comments
Posted By Rafat Ali - Fri 10 Mar 2006 08:04 PM PST

Big Pimpin’, they call it...at the Disney shareholders meeting today at the Arrowhead Pond near Disneyland, Disney-owned Mobile ESPN phone service and phones were on sale for 10 percent discount…

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Mossberg Not Too Enthusiastic About Mobile ESPN - 0 Comments
Posted By Rafat Ali - Thu 16 Feb 2006 07:02 PM PST

[by Staci Kramer] ESPN execs have said all along that Mobile ESPN is designed for the hard-core sports fan and, as Walt Mossberg found out, they were telling the truth.…

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The MVNO Battle - 0 Comments
Posted By James Quintana Pearce - Mon 02 Jan 2006 09:01 AM PST

This year will see how successful the much touted MVNOs in the US will be… “The companies say that as the big national cell phone carriers try to gobble up…

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@ Media Week: Bodenheimer: ESPN’s Multi-Platform Strategy Is Paying Off In Sales and Deals - 0 Comments
Posted By Rafat Ali - Tue 06 Dec 2005 01:13 PM PST

[By Staci D Kramer] ESPN’s push to sell itself to advertisers as a multi-platform company is paying off, George Bodenheimer, president of ESPN and ABC Sports, told the UBS lunch…

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Mobile ESPN Could Launch With $2-Plus Million In Sponsorships - 0 Comments
Posted By Staci D. Kramer - Tue 15 Nov 2005 09:12 PM PST

Already in four test markets, Mobile ESPN is working on six charter sponsorship deals said to be worth $350,000, according to Sports Business Journal. At that rate, the total for…

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mocoNews.net is a news site covering the business of mobile content.

Rafat Ali
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