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Mobile Web 2.0 Revenues To Reach $22.4 Billion By 2013: Report - 0 Comments
Posted By James Quintana Pearce - Wed 14 May 2008 02:09 PM PST

The global market for Mobile Web 2.0 (social networking, user-generated content, mobile search and mobile instant messaging) will be increase from $5.5 billion currently to $22.4 billion in 2013, according…

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Quarter Of UK Social Net Users Go Mobile: Research - 0 Comments
Posted By Robert Andrews - Mon 12 May 2008 02:35 AM PST

Just 1.7 percent of all UK mobile subscribers (812,000) used a mobile social network in Q108, according to new Nielsen research. Even so, the research firm said the space “could…

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India Hits 261 Million Mobile Subscribers - 0 Comments
Posted By James Quintana Pearce - Tue 06 May 2008 05:21 PM PST

India had 261 million mobile phone subscriptions at the end of March, ranking it second in terms of the size of the mobile market—behind China, of course. “The Telecoms Regulatory…

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Nielsen Takes ‘Next Step’ In Audience Measurement, Combines Mobile Web Traffic With PC Online Use - 0 Comments
Posted By David Kaplan - Thu 01 May 2008 09:01 PM PST

Nielsen has released a new reporting service that combines audience measurement for online and mobile called TotalWeb. The service, which is operated by the Nielsen Online unit, claims to show…

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Mobile Extends Web Reach 13 Percent: Report - 0 Comments
Posted By James Quintana Pearce - Thu 01 May 2008 01:34 PM PST

The mobile internet increases the audience reach of leading websites by an average of 13 percent, according to Nielsen. The metrics company has a new report—TotalWeb—which integrates data from Nielsen…

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AdMob Launches Mobile Analytics To Encourage Mobile Advertising Growth - 2 Comments
Posted By Tricia Duryee - Wed 30 Apr 2008 05:00 AM PST

AdMob, a mobile advertising company, said it’s launching a beta mobile analytics service today that will allow advertisers and publishers to track the effectiveness of an ad campaign. We’ll see…

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Mobile TV Advertising Worth $2.44 Billion By 2012: Report - 0 Comments
Posted By James Quintana Pearce - Tue 29 Apr 2008 04:19 PM PST

The market for rich media advertising on mobile—in the form of TV, video, games, user-generated content (UGC) and music—will reach $2.79 billion by 2012 predicts Screen Digest. The bulk of…

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Mobile Content Bits: MoneyChannel; Greystripe Ad Results; LG Slifter Sweepstakes; iPhone Gets Haptic - 0 Comments
Posted By Tricia Duryee - Mon 28 Apr 2008 11:42 AM PST

-- The Money Channel has launched MoneyChannel Mobile, which will offer business, stock market and economic news, as well as stock quotes and corporate announcements. Users will also have the…

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Trust In Ads Correlates To Control (Hence Mobile Banner Ads Not Trusted): Report - 0 Comments
Posted By James Quintana Pearce - Fri 25 Apr 2008 04:21 PM PST

Forrester Research has sent us some figures from its North American Technographics Technology, Media, and Marketing Benchmark Survey, Q3 2007 about the relative levels of trust people have for different…

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Moto’s Marketshare Went To Incumbent Handset Vendors, Not New Entrants: Report - 0 Comments
Posted By James Quintana Pearce - Fri 25 Apr 2008 07:33 AM PST

There has been some shuffling in the marketshare of the top five handset manufacturers, but no major change in new entrants according to Strategy Analytics. Although Motorola (NYSE: MOT) lost…

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Mobile Game Industry Maturing: Report - 0 Comments
Posted By James Quintana Pearce - Wed 23 Apr 2008 10:52 AM PST

The number of new businesses entering the mobile games industry peaked in 2003, but the total number of active companies is still increasing according to UK based research group the…

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3 Billion Mobile Coupons By 2011: Report - 0 Comments
Posted By James Quintana Pearce - Wed 23 Apr 2008 08:37 AM PST

Almost 3 billion mobile coupons will be sent to mobile phones by 2011, with just under $7 billion worth of discounts being redeemed according to Juniper Research. The analyst also…

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US Mobile Media & Entertainment Revenues To Double By 2012: Report - 0 Comments
Posted By James Quintana Pearce - Tue 22 Apr 2008 08:15 AM PST

Mobile media and entertainment services (excluding messaging, mobile browsing and data charges) in the USA generated $3.1 billion in revenue in 2007 according to Analysys, with the analysts predicting that…

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Linux In A Fifth Of Mid/High-End Mobile Phones By 2013: Report - 0 Comments
Posted By James Quintana Pearce - Mon 21 Apr 2008 08:29 AM PST

Linux will see growth in the mobile handset market, reaching 20 percent penetration by 2013 according to ABI Research. The prediction is based on solving problems with framework fragmentation and…

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30 Percent Interested In Mobile Coupons: Report - 0 Comments
Posted By James Quintana Pearce - Sun 20 Apr 2008 04:16 PM PST

The NYT has gotten a bit metaphysical by asking “Is a coupon still a coupon if you can’t clip ’n’ save it?” I won’t get into the form vs function…

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Mobile Data Services Picking Up: Survey - 0 Comments
Posted By James Quintana Pearce - Thu 17 Apr 2008 02:52 PM PST

Mobile data services are picking up—at least in Australia, according to the results of a survey of 949 Australians. The survey found an increasing proportion of people using mobile data…

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Global Mobile Search Advertising To Hit $5 Billion By 2013: Report - 0 Comments
Posted By James Quintana Pearce - Wed 16 Apr 2008 09:03 AM PST

Global mobile search advertising will grow from $813 million this year to $5 billion by 2013, according to predictions by ABI Research. The figure includes on-deck and off-deck search, SMS…

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36 Percent Of Young Male Europeans Access Mobile Media: Report - 0 Comments
Posted By James Quintana Pearce - Tue 15 Apr 2008 10:35 AM PST

In Europe (France, Germany, Italy, Spain, UK) 36 percent of 18-34 year-old men with mobile phones access mobile media in February, making that a good way for advertisers to reach…

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Carrier Share Of Content Sales Falling - 1 Comment
Posted By James Quintana Pearce - Tue 15 Apr 2008 09:23 AM PST

A growing number of people are getting their mobile content from sources other than their carrier, reports BusinessWeek. The article cites Strategy Analytics analyst David Kerr as saying that the…

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Mobile TV To Be Biggest Ad Revenue Generator By 2010: Report - 0 Comments
Posted By James Quintana Pearce - Tue 15 Apr 2008 09:18 AM PST

Although the vast majority of mobile advertising is currently based on SMS, Juniper Research predicts that streamed and broadcast mobile TV services will become the most lucrative channels for mobile…

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Russell Beattie Throws In The Towel On Mowser; And Doesn’t Believe In The Mobile Web Anymore - 8 Comments
Posted By Tricia Duryee - Tue 15 Apr 2008 09:00 AM PST

In April 2007, a mere year ago, Russell Beattie started Mowser, a mobile browser that would render Web sites correctly for the mobile phone. Today, he’s publicly calling it quits,…

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Two Thirds Of People Disinterested In Mobile Music: Report - 0 Comments
Posted By James Quintana Pearce - Mon 14 Apr 2008 04:41 PM PST

A survey from JupiterResearch has found that 66 percent of respondents of the more 1,800 respondents to a survey on mobile music said that “nothing is likely to spur them…

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Mobile Advertising Still Annoying, Text The Best Format: Report - 0 Comments
Posted By James Quintana Pearce - Mon 14 Apr 2008 08:28 AM PST

Most forms of mobile advertising are still annoying to a sufficient number of people to engender caution, according to a report by analyst group Forrester. Of those surveyed, 65 percent…

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1.5 Billion Open-Internet Browsers In Use By 2013: Report - 0 Comments
Posted By James Quintana Pearce - Fri 11 Apr 2008 02:09 PM PST

ABI Research has issued a prediction that by 2013 there will be 1.5 billion browsers that support the latest capabilities such as AJAX and RSS in smartphones, with shipments rising…

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Most Adults Don’t Want Mobile Music - Research - 0 Comments
Posted By Robert Andrews - Thu 10 Apr 2008 07:44 AM PST

When is this mobile music business really going to take off? Not any time soon, a new Jupiter research report reckons. Just five percent of US mobile subscribers sideload tunes…

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mocoNews.net is a news site covering the business of mobile content.

Rafat Ali
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Staci D. Kramer
Co-Editor

Tricia Duryee
Principal Correspondent

Dianne See Morrison
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James Quintana Pearce
Contributing Writer

Robert Andrews
U.K. Editor

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