Channel - Research & Metrics

Mobile Device Makers Need To Expand Beyond Western Adult Males: Report - 1 Comment
Posted By Dianne See Morrison - Wed 09 Apr 2008 04:36 AM PST

Here’s a novel notion: Research firm Gartner has warned the mobile industry—and especially handset makers—that they need to start factoring in gender and age when they are designing products for…

Success Of Flat-Rate Data Plans Could Lead To Network Disaster: Report - 0 Comments
Posted By James Quintana Pearce - Tue 08 Apr 2008 03:09 PM PST

A strong uptake of flat-rate voice and data plans will create capacity problems on 3G networks and backhaul systems, predicts ABI Research. The analyst warns that increased use of SMS…

US Hispanic High Users Of Mobile, But Which Hispanics And How Are They Using It? - 0 Comments
Posted By James Quintana Pearce - Tue 08 Apr 2008 01:27 PM PST

The Latino market continues to be an attractive one for the mobile industry, with figures like “3.1 percent of the general population used their mobile devices to watch videos, 6.7…

Mobile Content Bits: Broadband Soars; O2 Builds On Bluebook; NBCU-Starcut - 0 Comments
Posted By Dianne See Morrison - Tue 08 Apr 2008 01:50 AM PST

— Broadband soars: The GSM Association reports mobile broadband increased tenfold in the last year, rising to 32 million connections from just three million. The number of operators offering high-speed…

Behind N-Gage Relaunch, Nokia ‘Underperforms’ On Mobile Games - 0 Comments
Posted By Robert Andrews - Mon 07 Apr 2008 09:49 AM PST

Nokia (NYSE: NOK) resurrected its N-Gage games device as a platform for Nseries phones at CTIA last week - now M:Metrics has given us data showing why the handset maker…

Consumers ‘Happy’ To Accept Ads For Content; But ‘Useful’ Mobile Advertising Still Stumps Industry - 0 Comments
Posted By Dianne See Morrison - Thu 03 Apr 2008 04:29 AM PST

Ad-funded content models could be gaining ground, according to new research from Ipsos Mori commissioned by T-Mobile that found over a third of 16 to 34 year-olds who own a…

Mobile Broadband Is Soaring; Will Wi-Fi Become As Hard To Find As A Phone Booth? - 2 Comments
Posted By Tricia Duryee - Mon 17 Mar 2008 08:00 AM PST

Reports and opinions are all over the map when it comes to the debate on whether mobile broadband will replace Wi-Fi, or if Wi-Fi will continue to play a role…

Big Players Like Nokia And Google May Be Threatening The Carrier Model: Report - 0 Comments
Posted By Tricia Duryee - Wed 12 Mar 2008 01:35 PM PST

Are the new services being developed by Apple (NSDQ: AAPL), Nokia (NYSE: NOK), Yahoo! (NSDQ: YHOO), Sony (NYSE: SNE) Ericsson (NSDQ: ERIC), Google (NSDQ: GOOG) and others threatening the carrier’s…

Mobile Ads Getting High Response Rates: Report - 0 Comments
Posted By Tricia Duryee - Wed 05 Mar 2008 07:02 PM PST

With so much confusion about how much the mobile advertising market is worth and how fast it will develop (See post from Sunday), I wanted to ignore the latest report,…

Ringback Tones To Be Biggest Mobile Content Category by 2010? - 2 Comments
Posted By Rafat Ali - Wed 05 Mar 2008 01:45 AM PST

Talk about suspect numbers: IDC has come out with some wild predictions: that worldwide wireless subscribers and customers to grow by a little more than a billion over the next…

UPDATED: Mobile Advertising Forecasts All Over The Map From $11-$250 Billion - 0 Comments
Posted By Tricia Duryee - Sun 02 Mar 2008 05:55 PM PST

Advertising is the next big opportunity in mobile—by some estimates released this week, it will be a burgeoning $250 billion industry within two years, but other more conservative estimates predict…

Emerging Markets And Feature-Rich Phones Upped Handset Sales in 2007: Report - 0 Comments
Posted By Tricia Duryee - Thu 28 Feb 2008 11:12 AM PST

Consumers thirsting for high-end phones with TV tuners, GPS, touch screens and fancy cameras, along with first-time phone owners in emerging markets, drove worldwide phone sales to 1.15 billion last…

MobiTV Says It Has 3 Million Subscribers And That Ads Spur Responses - 0 Comments
Posted By Tricia Duryee - Tue 26 Feb 2008 10:34 AM PST

MobiTV, the mobile video provider, released key information on the demographics and habits of mobile TV watchers in the U.S., saying that its viewers collectively love TV, are highly mobile,…

U.S. Telecom Growth Is Strong In 08, And Won’t Be Affected By A Poor Economy: Report - 0 Comments
Posted By Tricia Duryee - Fri 22 Feb 2008 12:44 PM PST

Growth in the U.S. telecom industry will accelerate a whole percentage point to 9.3 percent in 2008 over last year and is unlikely to be significantly impacted by a broader…

Canal+ Gains 250k Mobile TV Subs In France - 0 Comments
Posted By Robert Andrews - Wed 20 Feb 2008 02:27 AM PST

So much for mobile TV’s travails. French broadcaster Canal+ reports it now has 250,000 subscribers for its mobile TV offering carried by the SFR and Bouygues networks. Subscribers grew 225…

@ MWC: US Lags In Mobile TV Adoption - 1 Comment
Posted By Robert Andrews - Wed 13 Feb 2008 02:52 AM PST

Not that many countries outside Asia are using it in a big way, but proportionally fewer Americans are watching mobile TV than anywhere else surveyed, Nielsen Mobile VP Jeff Herrmann…

@ MWC Wire: Mobile Web Search Growing, Zyb Social Phone Book, mBlox Figs - 0 Comments
Posted By Robert Andrews - Mon 11 Feb 2008 12:33 PM PST

- Downloads: More research, this time from mobile search and ad vendor Medio, says mobile web searches now have more momentum than searches for downloadable content. Though downloads remained the…

@ MWC: Content Users Go Off-Portal But Find Barriers To Adoption - 0 Comments
Posted By Robert Andrews - Mon 11 Feb 2008 12:25 PM PST

Mobile media users are creatures of habit but are willing to find content in far-flung places. A report published in Barcelona by mobile value-added company Olista says over 60 percent…

Mobile Web, MMS Begin To Take Off In UK - 1 Comment
Posted By Robert Andrews - Wed 06 Feb 2008 02:01 AM PST

Recently introduced cheaper data plans are finally beginning to popularize the mobile internet in Britain. Over 17 million people - or 23 percent of UK mobile users - used the…

Bango Adds Mobile Audience Research To Its Payment Products - 0 Comments
Posted By David Kaplan - Wed 06 Feb 2008 01:01 AM PST

Bango, which is mainly known for its mobile payment services, is now augmenting that function with a new research tool. The company tells us that its Bango Analytics service can…

462 Million Mobile TV Subscribers By 2012: Report - 2 Comments
Posted By James Quintana Pearce - Fri 25 Jan 2008 12:55 AM PST

ABI Research has predicted that the total number of subscribers to mobile TV services (both broadcast and unicast) will grow to 462 million by 2012, driven by the expansion of…

Mobile Content To Grow To $64 Billion By 2012; Led By Music, Games, Video: Report - 0 Comments
Posted By James Quintana Pearce - Wed 23 Jan 2008 03:06 AM PST

Juniper Research has issued its (typically bullish) predictions for mobile content, predicting the total global mobile content market will rise from $20 billion in 2007 to more than $64 billion…

Spurt In Number Of Mobile Web Sites - 2 Comments
Posted By James Quintana Pearce - Thu 17 Jan 2008 05:48 PM PST

The mobile web is taking off! Sort of… A study by JupiterResearch (Mobile web sites: Designing for mobility) reports that about 40 percent of web site operators have launched mobile…

Japanese Mobile Music Bits: iPhone; Piracy; Yahoo - 1 Comment
Posted By James Quintana Pearce - Thu 17 Jan 2008 04:58 AM PST

JR Tokai Express Research has conducted a survey into Japan on the attitude towards the iPhone. Japan is considered a tough market for Apple because it’s already a sophisticated market…

A Quarter Of Marketers Use Mobile, Text And Banner Most Popular: Survey - 1 Comment
Posted By James Quintana Pearce - Wed 16 Jan 2008 10:46 PM PST

Market research firm Advertiser Perceptions has released the results of its Wave Eight survey of marketers, showing that 26 percent said they were currently using mobile, 20 percent said they…