A week ago there was the rumor that British broadcaster ITV (LSE: ITV) could be fined a record $7.8 million (4 million pounds) for its part in the premium phone…

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A little over three years since Discovery Networks hired him to oversee much of its new media planning strategy, Chris Schembri has defected to AT&T (NYSE: T), where he will…

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From our sister site paidContent:UK: As the UK’s call-TV scandal rolls on, ITV (LSE: ITV) has suspended viewers’ SMS and red-button interactive-TV participation in its live programmes after a Deloitte…

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O2 UK is saving the bulk of its marketing resources heading up to Xmas for the iPhone, hardly surprising considering the effort it took to get the deal. Apple (NSDQ:…

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Always looking for a new angle to attract more users from the incumbent mobile operators, Three in the UK is embarking on a series of ten-second TV ads featuring the…

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UK’s Channel Five has been fined 300,000 pounds (US$600,000) by regulator Ofcom for some dodgy participation TV practices… “The fine relates to events last March when it was revealed that…

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I’ve been expecting something like this since the controversy in England… This is slightly different however. The lawsuits in the United States allege that the SMS voting components of TV…

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Damian Smith, general manager of digital media for Network Ten, said there were three inate differences with TV. Mobile is portable, personalized and interactive. “Anything that defies these rules or…

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Verizon Wireless has joined Ford in sponsoring a reality film-making competition, On the Lot, produced by Fox Interactive Media. As well as the SMS voting component (which will only be…

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Over the five-months of this years series of American Idol 609 million votes were cast by either SMS or calling a toll-free line, beating last years figure of 578 million,…

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The Mobile Entertainment Forum has ported its Code of Practice for Participation TV (quizzes, etc) from the UK to the US. The participation TV market in the US is still…

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This is exactly what the industry hopes to avoid—governmental regulation. However, after a series of scandals around the UK’s TV premium phone call industry broadcasting minister Shaun Woodward said the…

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Opera Interactive Technology, the company that provided GMTV with its premium rate phone-in quiz service which was revealed to be drawing up shortlists of winners long before the lines were…

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UK media regulator Ofcom has announced it will hold an inquiry into the “call TV crisis”, reports C21 Media. The issue is over TV shows that utilise premium SMS or…

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British broadcasters have plans to implement a new technology which allows viewers to influence drama storylines via text message during the program, reports Guardian Unlimited behind a registration screen. It…

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WSJ writes about a new mobile game from CBS based on the popular show America’s Next Top Model, which is intended more to build a community and keep people watching…

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Jeff Mirkin Productions (which has produced such hits as Fox’s Greed, GSN’s Poker Royale and NBC’s remake of Let’s Make a Deal) has signed up CommerceTel to add interactive elements…

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AskMeNow has launched a national TV advertising campaign to promote its search service...The 30-second spots demo the service and will “appear on channels including Comedy Central, VH1, ESPN and Fox…

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This is novel for U.S., though bluetooth-download efforts like this are becoming common in UK and Europe, with Channel 4 launching a similar campaign in UK earlier this year. The…

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UK premium services regulator ICSTIS has been fielding a new swath of complaints...in its attempt to keep viewers interested Big Brother UK returned to the house four housemates that had…

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Bravo, the cable TV network owned by NBCUniversal, has launched its mobile TV/clips service, imaginatively called “Bravo To Go”. And its first distribution platform: the MVNO Amp’d Mobile. The service…

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Disney Mobile has announced a TV ad campaign run by SF-based BuderEngel and Friends. “The commercials target parents, highlighting the comprehensive, family-tailored features of the national wireless phone service to…

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Fun Little Movies has signed Toyota as a sponsor for a made-for-mobile video series, The Pool. “Toyota is sponsoring the cutting-edge series, produced by Alturis, to showcase its 2007 Camry.…

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The WSJ has an interesting story about TV companies getting into SMS competitions and voting...this does two main things. It encourages people to watch the shows as they are being…

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A rather elaborate mobile plan for the latest season of Bravo’s hit series Project Runway. The show, hosted by supermodel Heidi Klum, has 15 wannabe fashion designers vying for the…

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