TV Promos

Marketing for the Third Screen - 0 Comments
Posted By James Quintana Pearce - Mon 08 Nov 2004 09:11 AM PST

Marketers and companies are trying to work out how to get their products onto mobile screens, refered to as “the third screen” after TV and computers. They have some trouble…

Mobile Soap Opera To Expand Reach With TV Drive - 0 Comments
Posted By Rafat Ali - Tue 19 Oct 2004 03:10 PM PST

In UK, “TxtMsC”, the mobile soap opera game in which the public is urged to respond to plots by text, is set to expand with a TV ad push launching…

NBC Launches Wireless Apps For Fall Shows - 0 Comments
Posted By Rafat Ali - Mon 11 Oct 2004 06:10 PM PST

Looks like NBC is getting serious about mobile content/services and tying them up with their new TV shows...in assocation with Crisp Wireless, it has launched apps for NBC shows such…

ADVERTISE ON PAIDCONTENT

Wireless Messaging Market Catches On Faster In Europe Than U.S. - 0 Comments
Posted By Rafat Ali - Thu 09 Sep 2004 12:09 PM PST

What a surprise… “Currently, 65 percent of all SMS-TV interactions in the European Union are voting-related. Certain American television shows like Fox’s “American Idol” offer SMS-TV interaction, but the market…

New Mobile Marketing Firm Targets Young Users - 0 Comments
Posted By Rafat Ali - Thu 09 Sep 2004 10:09 AM PST

Advertising executives Jim Hood and Wes Bray announced the formation of HipCricket , a wireless marketing and event company targeting young mobile-phone users. The new company is currently running a…

UK TV Producers Look To Sidestep Mobile Content Portals - 0 Comments
Posted By Rafat Ali - Wed 01 Sep 2004 10:09 PM PST

It is happenning in the mobile music industry...and now it is beginning to happen in the TV community. In UK, Who Wants To Be A Millionaire? and Big Brother are…

Broadcasters and operators tackle mobile tie-ins with TV - 0 Comments
Posted By Rafat Ali - Mon 23 Aug 2004 12:08 PM PST

The UK’s major broadcasters met with mobile operators in a closed meeting last week to tackle issues stopping mobile interactivity being pushed up TV’s agenda...The continuing frustrations between operators and…

O2 reports MMS success for BBC show - 0 Comments
Posted By Rafat Ali - Sat 21 Aug 2004 02:08 PM PST

UK operator O2 has reported a positive response to its MMS product for the BBC1 Saturday night show, Johnny and Denise. The mobile operator said that the show attracted up…