2.1 Million Chinese Mobile TV Viewers
By James Quintana Pearce - Fri 31 Aug 2007 06:38 AM PST
The Broadcasting Worldwide (BCWW) convention in Seoul has heard some interesting stats about mobile TV in Korea and China, the Korean ones Staci has already reported on. On the Chinese side any reference to mobile TV is about the 3G service: Wu Chunlei, CEO of Shanghai Dragon New Media, part of the Shanghai Media Group, said there are “2.1 million mobile TV users, including 250,000 paid-for subscriptions, at rates as low as $1.60 a month. “(In China) video is the only killer application for 3G so far,” he said.” There’s somewhere where video actually is the killer 3G app? Who would have thought…
Some interesting comments on usage patterns: “After two years, Suh said that TU Media had found that consumers prefer traditional shows and live sports over made-for-mobile content. Primetime viewing hours are very different from those for traditional channels, reflecting commuting times and the role of mobile devices as second TV sets in a household...Hanaro TV’s Kim Sung-yong said his company was surprised to learn how many women were watching erotic content mid-evening on their cell phones.”
Posted in: Countries, Asia, China, Entertainment, Mobile Video, Mobile TV
