The NYT has gotten a bit metaphysical by asking “Is a coupon still a coupon if you can’t clip ’n’ save it?” I won’t get into the form vs function debate, instead suggesting that a better question would be “is a coupon improved by not requiring you to clip ‘n’ save it?” This was brought on by a JupiterResearch survey which found that when consumers were asked “which types of mobile-coupon offers would interest them most, a good 70 percent said “none of the above” when presented with a range of options”...with the NYT interpreting this as people being suspicious about a radical idea. Of course, it’s a fair bet that less than 30 percent of the population are eager users of paper coupons… Personally, I think advertisers would be delighted that 30 percent of people are interested in some form of coupon on their mobile phone. The article has a table of what interests people, with “restaurants” and “stores they select” each gaining the interest of 15 percent of respondents, followed by “local businesses” at 14 percent and “drinks” at 13 percent. “Event tickets” garnered interest from 11 percent, and “CDs and DVDs” from 10 percent.