3UK has increased the cost of the full-track downloads sold over its network, from 99p to 1.29 pounds (US$2.57). It’s not often you see an operator raising the price of music—normally they start high and are forced to lower the price. In this case 3UK started slightly high (iTunes sells songs for 79p in the UK) and went really high. “It’s not a significant increase but we have to reflect the price of providing the service,” said a spokesman for 3. “We weren’t making a loss before but the margin was very narrow”, reports NMA. Apparently the operator sells about a million full track downloads each month, and a similar number of music videos.