AFP has an article arguing that advertising will be the key to putting content and services on mobile phones, and backed it up with a swarth of quotes from analysts and industry members. W2 Group chief executive Larry Weber said that by 2008 there would be big shifts from the $110 billion spent on TV advertising to mobile and social networks while eMarketer predicted 16 billion would be spent on advertising on mobile phones by 2011, a thousand percent increase from today. Andrew Belt of the Monitor Group and Andy Jedynak, co-chairman of the Interactive Advertising Bureau’s (IAB) mobile committee said ads would drive revenue from mobile content, and Handmark founder Douglas Edwards said all mass-media is financed by advertising so it was inevitiable mobile content and services would follow suit.