Apple Trying Hard In Europe
By James Quintana Pearce - Wed 14 Nov 2007 04:09 AM PST
Apple (NSDQ: AAPL) has copped a bit of flack overr its iPhone in Europe, and is being proactive in promoting the gadget there… it’s considered a tougher market for Apple than the US, but the added effort could also reflect the idea that Apple has learnt a few things from its US launch. “It is being much more proactive than in the U.S., where it took a groundswell of unhappy iPhone owners to build before Apple took steps to ease their concerns..."They certainly have learned their lesson, and are being more proactive,” said Chris Fletcher, a mobility research director with AMR Research. “Europe is going to be a much tougher market” reports the Wall Street Journal. One of the bigger issues was the connection speed, which Apple has tackled by getting agreements with hotspot providers in the UK and Germany so people can use the iPhone in the hotspots free of charge. The WSJ also mentions T-Mobile’s unlimited data plan, which has received criticism for being shaped down to a lower speed when people use too much data.
Posted in: Companies, Apple, Operators, T-Mobile, Entertainment, Mobile Music, Gadgets
