mocoNews.net - Unhealthily Obsessed with Mobile Content

Current Story

AT&T Says MediaFLO Will Launch In May; About Four Months Late

By Tricia Duryee - Thu 27 Mar 2008 02:55 PM PST

AT&T (NYSE: T) said today that it will begin offering Qualcomm’s (NSDQ: QCOM) MediaFLO service in May. The company provided the details in an email today, saying more information will be available next week at CTIA in Las Vegas. But for now, it says the service will launch in select markets with two exclusive handsets, the LG (SEO: 066570) Vu and the Samsung Access, and plans two name two exclusive channels soon. The service was expected to originally be launched by the end of 2007, and then even in February. Pricing plans are expected to be revealed at the time of its launch.

A spokesman told Reuters, AT&T waited until May to offer the service because it was “a brand new service on a brand new network, and two brand new devices.” But analysts wondered if it was taking longer because of weaker consumer demand based on spotty network coverage and the service being limited to a small number of phones. “There’s still a question whether consumers are ready to watch a significant amount of TV on their handsets.” Stanford Group analyst Michael Nelson told Reuters.

Verizon Wireless (NYSE: VZ) has already been offering MediaFLO for sometime, and based on its uptake, demand has seemed soft. Qualcomm CEO Paul Jacobs told RCR that the growth of mobile TV has been “going slower” than Qualcomm’s MediaFlo would like, but put some of the blame on carriers, which he said hadn’t spent a lot of advertising on it to this point. 

Posted in: Companies, Operators, Cingular-AT&T, Verizon

Tags: mediaflo,

Check our our new Social Media Deals Report, which examines the categories, number and size of VC and M&A deals into social media

Related Research from Alacrastore.com

0 Responses:
  • There are currently no comments for this article.

    Why don't you make one?

Post Your Comment

Mobile Options

» Mobile App
» Mobile/WAP Site

Send a News Tip

About

mocoNews.net is a news site covering the business of mobile content.

Rafat Ali
Publisher & Co-Editor

Staci D. Kramer
Co-Editor

Tricia Duryee
Principal Correspondent

Dianne See Morrison
Contributing Writer

James Quintana Pearce
Contributing Writer

Robert Andrews
U.K. Editor

EconCeleb Conference - The Economics of Celebrity. July 23 at the Roosevelt Hotel in Hollywood

Featured Report - 2008 Social Media Deals Report

front page of report

The economics of social media continue to heat up, with ever more buzz created in new and growing market categories. This report examines the categories, number and size of investment and acquisitions into social media and the resulting value created from 2007 through 2008. Order your report today to analyze deals made by Yahoo, Disney, Google, AOL, CBS, Hearst, Microsoft and many more.

Learn more or purchase now.

New Media/Interactive Job Listings

Post Job
More Jobs

Generous Supporters