mocoNews.net - Unhealthily Obsessed with Mobile Content

Current Story

Boost Mobile Taps Amobee For New Advertising Platform

By Tricia Duryee - Wed 19 Mar 2008 09:30 AM PST

Boost Mobile said today it is launching a mobile advertising platform to target the youth-oriented MVNO, owned by Sprint (NYSE: S) Nextel. With the help of mobile advertising company Amobee, the first ads are expected to appear today featuring information from Fox Searchlight Pictures’ upcoming release of “Street Kings.” Later, ads are expected to include commercials for Acura’s new 2009 TSX. What’s interesting is that Boost said its 4.6 million customers, who are mostly under the age of 30, will automatically start seeing the ads on Boost’s homepage and storefront, but they’ll give the customers the option of opting out by calling customer service. That might come in handy when the ads start appearing in other applications and in messaging, which is part of the plan. 

Posted in: Companies, Operators, SprintNextel

Tags: boost mobile, amobee

Related Research from Alacrastore.com

0 Responses:
  • There are currently no comments for this article.

    Why don't you make one?

Post Your Comment

Mobile Options

» Mobile/BB App
» Mobile/Wap Site

Send a News Tip

About

mocoNews.net is a news site covering the business of mobile content.

Rafat Ali
Publisher & Co-Editor

Staci D. Kramer
Co-Editor

Tricia Duryee
Principal Correspondent

Dianne See Morrison
Contributing Writer

James Quintana Pearce
Contributing Writer

Robert Andrews
U.K. Editor

EconAds Conference - The Economics of Ad Deals. Tuesday, June 3rd, 2008. The New World Stages, NYC

New Media/Interactive Job Listings

Post Job
More Jobs

Generous Supporters