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@ CTIA: Audio Interview: Thumbplay CEO Are Traasdahl On AOL Deal

By Rafat Ali - Tue 23 Oct 2007 08:17 PM PST

At CTIA confab in SF, I had a quick chat with Are Traasdahl, the CEO of Thumbplay, the NYC-based offdeck mobile content retailer. It just announced a big deal with AOL, where the company is now powering the sales of mobile content across all of AOL, both online and mobile. The company has raised two rounds of funding, and has Softbank, Bain, NEA and i-hatch as investors.

We talked about the integration of mobile content into AOL, his views on marketing a venture-backed D2C service in U.S., premium vs ad-supported content, and other issues. You can download the 6-minute interview here (2.4 MB), or stream it below:

Posted in: Conferences, CTIA



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