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@ CTIA: Mobile Bits: Greystripe And Glu Announce Games; Medio Adds Content to Search

By Tricia Duryee - Tue 01 Apr 2008 09:00 AM PST

image-- Greystripe and Vivedi to offer for-pay games: Greystripe is partnering with Vivendi (EPA: VIV) Games Mobile to offer for-pay games that can be trialled before purchase. Greystripe has been known for its free-game model that’s ad-supported, but said it is also creating a model that includes games for sale, as well. Vivendi will first offer five titles that will be available through Greystripe’s GameJump.com portal and through its other partners: Caesar, Surviving High School ‘08, Surviving Hollywood, The Legend of Spyro and Urban Attack.

-- Glu (NSDQ: GLUU) and FremantleMedia to publish ‘Price is Right’ and ‘Family Feud: Glu Mobile has signed a deal with FremantleMedia Enterprises to publish The Price Is Right and The Family Feud. The exclusive deal is for multiple years and covers both North and Latin America. The two shows have their place in history. The Price Is Right, now hosted by comedian Drew Carey, is the longest running game show in TV history, and Family Feud has had versions running in more than 42 countries.

-- Medio Systems adds search content: Medio Systems, a mobile search and advertising company, is launching a content program with an open network of sorts that will allow search results to include both on and off-deck content. Medio says it has already signed up 300 mobile content companies, and that they are in categories such as horoscopes, stock, news, sports scores. The partners will have access to the company’s uSearch offering, which will become available later this year. Medio’s search method incorporates analytics to find out the best answers for the subscriber. CEO Brian Lent said the program is designed to be an open network, so that the best, most relevant content filters to the top of search results. So, if there’s a piece of content a subscriber is looking for that’s not in a carrier’s catalog, they can back-fill it with something off-deck. 

Posted in: Companies, Operators, T-Mobile, Verizon, Entertainment, Mobile Gaming, Conferences, CTIA


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mocoNews.net is a news site covering the business of mobile content.

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