CTIA—The Wireless Association has some news of its own—it has launched an industry-wide SMS Common Short Code (CSC) Auditing and Monitoring Initiative to make sure that third party content providers are complying with the industry’s Consumer Best Practices (CBP) initiative. It’s signed up Telephia to administer and manage the multi-million dollar program, which will audit all CSC programs to ensure they comply with CBP, and then monitor the programs regularly to ensure they keep that complliance. Key information such as advertising and promotional materials, billing information and website screenshots will be electronically collected, stored and evaluated, although it’s not set out what the penalties for non-compliance are. (release)