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Disney Mobile, A Year Later

By Rafat Ali - Sun 08 Apr 2007 11:32 PM PST

RCR has some stats from Disney on the usage of its kids-and-parents focused MVNO service Disney Mobile. About 30 percent of the MVNO’s subscribers make use of its GPS location tracking services, and parents who do so use the feature 14 times per month on average--or roughly every other day. Also, 56 percent of Disney Mobile subscribers are adults and 44 percent are children.

Posted in: Companies, Operators, MVNO, Disney Mobile



Related Research from Alacrastore.com
1 Response:
  • From John Thu 24 May 2007 02:42 PM

    A year later...as a charger subscriber I can attest to the power of being able to locate your children by the GPS tracking services.  Using this powerful technology as a tool for parents only makes sense. 

    Unfortunately the overall package provided by Disney Mobile is lacking in standard features, reliability, programming and support.  I had high hopes for this service and stuck it out with them with their claims that they were just starting and they were working out all the kinks.  Then months later I found myself stuck in their 2 year trap with an exit cost of $175/phone, which becomes a huge barrier to exit for a family with 5 phones. 

    The service might work well for grade school kids as the themes, programming and minimal phone features might be acceptable, but as a service for teenagers and adults, Disney Mobile just doesn’t make the grade.

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