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Disney.com Gets Mobile Makeover

By James Quintana Pearce - Thu 11 Oct 2007 04:15 AM PST

Disney (NYSE: DIS).com has gone mobile thanks to mDisney, a unit of the Walt Disney Internet Group. This is not the MVNO features on another carrier—there’s no parental control of the handset, for example—it’s Disney content formated for mobile and accessed off the carrier portal at Disney.com (or by sending “Disney” to a shortcode). The site includes streaming video and audio clips, games, photos, showtimes, TV schedules, polls and quizzes and will be updated regularly...there’s also plans to integrate it with the online version. The site is ad-supported and free, and while assumedly open to anyone with mobile web access (though I couldn’t load it from Australia) people under 18 will need parental permission to watch video clips from popular Disney Channel shows and upcoming Disney movies as well as listen to audio clips from Radio Disney...although following the superscript the release says “users under 18 years old should have a parent’s permission”, which implies that it’s not technically required.

Posted in: Companies, Disney, Entertainment, Mobile Music, Mobile Video



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