Why not looking at off-deck distribution channel? We are the company which focuses on off-deck market. We provide an easy solution for virtually anyone to sell mobile games and other types of content on off-deck market. We are the engine behind off-deck market. Carriers are squeezing game publishers and content providers, it is the time to find a good off-deck solution.

I cannot agree more with John. The only reasons I can think of are:

1/ They don’t monitor numbers, hence don’t see the growth of smartphones market
2/ They don’t know how to develop real games… Maybe provocative, but I believe even at EA: real game developers are not in the mobile division, are they?

Smartphone users are not that keen on games. The downloads still happens mainly on main stream devices. The mobile game publishers are doing what they can do but they cannot change the market. Operators are cutting down revenue shares directly or outsource everything at the end the publishers are getting less but the costs are going up. As long the publishers has to develop the titles, make the marketing, needs to buy or create a brand etc. it cannot be a healthy business. It has to change very soon otherwise some big guys are getting real problems.

All guys in the mobile game revenue chain has to sit down and discuss that but this is not happening =/

In my 25+ years in the game business, including six years at Activision where I was the VP of Technology, I have never seen such an incredable misstatement in the gaming media.

The iPhone is a AWESOME game platform.  We’ve released eight iPhone game titles (Blackjack, Darts, Bowling, Backgammon...) as well as partnered with TableStar to launch the multi-player strategy game Swatches, where up to 6 players can chat and play this cool board game.  All these games run in Safari (no install) and they run very well.

I’d stack our card and casual games against any mobile title.  The iPhone’s touch screen interface is exceptional and we see thousands of new players every day.

What’s more the ad-sponsored model works on the iPhone for two reasons.  First, the iPhone browser supports most e-commerce sites, so the users can actually buy something ... Seconds, multiple portals feature and rate the games and other applications so the best games get an instant audience.

You can see these games here:

http://www.mynumo.com/iphone/fun4iphone.htm

William Volk
CEO, MyNuMo