Gen Y Mobile Surfing Habits: Sports Scores, Social
By James Quintana Pearce - Thu 24 Jul 2008 10:14 AM PST
A survey of 600 mobile phone users in Australia by marketing agency Fresh has thrown up some interesting points, including that almost half use it at least once a week. “Those aged 10-14 mostly downloaded ring tones and screen savers...For those aged 15-17 and 24-28, the mobiles were mostly used to get online sports results...Those 18-20 used their phones mostly for social networking on sites such as MySpace and Facebook, and 21-24 for emailing and MSN chat” reports the Herald Sun. I can’t help wondering if parental controls or something similar are responsible for social networking not being the main usage for under-18s.
Posted in: Entertainment, Sports, Research & Metrics, Social Media






