Global Mobile Search Advertising To Hit $5 Billion By 2013: Report
By James Quintana Pearce - Wed 16 Apr 2008 09:03 AM PST
Global mobile search advertising will grow from $813 million this year to $5 billion by 2013, according to predictions by ABI Research. The figure includes on-deck and off-deck search, SMS search and branded and white label search providers, with total SMS searches growing from 13 billion in 2008 to over 76 billion by 2013. The promise of growth comes with the usual warning that the constraints of mobile platforms require companies to be careful how they deliver services and insert advertising. Asia-Pacific is tapped to show the greatest overall gains, I suppose because it will see the greatest overall growth of new users. The ABI figure gels (roughly) with that of $1.93 billion in revenues from seach and display advertising in Europe by 2012, by Jupiter Research...although yesterday Juniper Research predicted that mobile TV would have the biggest mobile advertising budget at $2.5 billion by 2013. As Tricia pointed out a month ago, there’s a pretty wide variation in how much and how fast people think the mobile advertising industry will grow, although everyone seems to agree it will grow at least pretty fast.
Posted in: Mobile Adv & Mktg, Research & Metrics
