Glu Mobile’s marketing director for EMEA, Patrick Mork, has been interviewed by Reuters in what reads suspiciously like a rehash of the interview he gave GameDailyBiz a couple of days previously. The catalyst of the interview (in GameDailyBiz, at least) was a response to comments made by Andy Nulman, CMO of Airborne Entertainment, that mobile games are pretty bad and will remain so until the telco industry gets beyond its current thinking on what a game is. Mork’s argument is that the games are fine, it’s the distribution and marketing that is the problem. Hence Glu’s I love to wait campaign in Europe, which focuses on when you would play mobile games rather than a particular game.

The Reuters article moves onto the general industry (there’s growth potential, but a shake-out as well) and onto the fact that “Glu is considering whether to enter the market for erotic mobile games such as a form of ‘sexy poker’ to combat rival offerings in which a gamer blows away space invaders to reveal a less than scantily clad beauty”. Glu doesn’t have anything in the erotic games market, but “more or less every German operator keeps telling you ‘you have to do erotic games’,” said Sabine Hahn, central Europe territory manager for Glu”. This is different from Glu’s home town market, the USA.