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Instinctiv Raises $750,000 And Comes Out Of Stealth To Launch The iPhone Shuffle

By Tricia Duryee - Thu 26 Jun 2008 09:19 AM PST

Ithaca, NY-based Instinctiv said today that it is coming out of stealth mode to announce its financing and its first product the Instinctiv Shuffle, which can be downloaded to the iPhone and helps consumers sort through their music libraries to find the music they want. The application randomly plays music until it figures out what people feel like listening based on what they are skipping, and learns what to play next. The company also said it raised $750,000 from Cayuga Venture Fund, Rosetech Ventures and a group of strategic angels. Instinctiv was started last August by Justin Smithline and Peter Brodsky, who met while earning graduate degrees at Cornell University. Although this sounds like a nice feature to have on the iPhone, it makes you wonder if the iPhone is like the term “dotcom” in the late 90s—VC’s will fund anything that uses it. To make a determination yourself, check out Instinctiv’s “Shuffle Killer” commercial:


Posted in: Companies, Apple, Entertainment, Mobile Music, Money, VC M&A, Venture Capital

Tags: cayuga venture fund, rosetech ventures, instinctiv,


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2 Responses:
  • From Samy Shmooloowitz Fri 27 Jun 2008 12:53 AM

    I think it’s somewhat unfortunate that you’d judge the company, and the quality of a product based solely on a commercial.  Personally, I thought the commercial had a certain youthful charm to it but much more importantly the app provides a feature I’ve been yearning for—hoping someone would deliver.  Now all I need is a jailbroken iPhone!

  • From Jeff Mon 30 Jun 2008 07:55 AM

    Tricia

    I share your concerns about the iPhone mania.  I think it’s smart marketing for folks like AdMob to develop specific iPhone capabilities...but Instinctiv has very limited value.  There are tons of independent developers for Windows Mobile (and for Palm OS traditionally) who didn’t ever go the VC route.  Let’s see what these guys do with the money.

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mocoNews.net is a news site covering the business of mobile content.

Rafat Ali
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