M-Payment Services Will Pay Off For U.S. Operators - Strategy Analytics
By Peggy Anne Salz - Thu 21 Jun 2007 02:01 AM PST
Verizon Wireless’ decision to partner with Obopay (announcing an m-payment service enabled as a BREW application) will likely pay dividends, according to research from Strategy Analytics. It bases much of its optimism on the examples offered by Japan and Korea, countries where operators have pioneered cashless services and transactions for train tickets, vending machines and parking meters.
Against this backdrop, the research firm predicts “significant activity in the form of payment and ticketing trials towards the end of 2007.” It forecasts $36 billion in spending via contactless payment interfaces on mobile phones by 2011. (No idea of the increase from today’s level though – the company carelessly left that part out.) It concludes that Verizon will lead the market. SprintNextel is sure to follow suit (to make the most of its focus on mobile advertising and WiMax), and AT&T will also jump on the bandwagon. (Release)
Posted in: Companies, Operators, AT&T, SprintNextel, Verizon, Research & Metrics, Technologies, DRM, Payments





