They actually needed to do the survey to work that out?

I think they have it basically nailed.  All they need to do now is make the data cost reasonable and clear, the barcode reading mechanism transparent from inside the camera app and then find some compelling content to access.

Did I hear someone say something about thew diametrically opposite model in Japan, where they make lots of money because they’ve done this?

It should be noted that:

Scanbuy’s indirect resolution process, which they use for their proprietary EZcode, is infringing on NeoMedia Technologies’ core patents.

Scanbuy uses the indirect encoding method for their barcode resolution process.

Indirect encoding (patented by NeoMedia) is the process of linking the target information to an index (364528 for example) and putting that unique identifier into a 1D UPC/EAN or 2D barcode. The code reader on the mobile phone reads the barcode and sends the code data over the Internet to a central resolution server that will tell the mobile phone what action is associated with the index, i.e. access a URL, download media, initiate a phone call, ect.

NeoMedia Technologies has a suite of twelve issued patents covering the core concepts behind linking the physical world to the electronic world dating back to 1995.

http://neom.com/13.html

If Scanbuy’s CEO Jonathan Bulkeley believes infringing on another companies patents is an ethical business practice, then by all means, infringe away.

However, I have a feeling that the US Judicial System will see Scanbuy’s unethical business practices differently.

Don’t you think that all of the lawsuits are just going to harm the industry? We will all be scanning via the direct method and you guys will be fighting over a tiny share of ‘indrect’ queries if you dont settle up and stop trolling for pennies that do not exist yet.

Who woulda thought the bot Neomedia put running around every blog posting on QRcode-like subjects was still around… if you’re going to base your business upon lawsuits, make sure there’s a business to be sued first. Well put “Interesting"… and hey, it sure looks like a lot of work, as you probably still have quite a bunch of companies to harass.

Frankly don’t know why anyone even bothers to sue anyone. Both the application and the technology suck big time. Maybe, and just maybe, if it were to work smoothly (as these apps can potentially do in Symbian - a slowly but surely dying OS in itself - btw) in a way that the thing is launched automatically after the camera takes the picture of the bar code...as opposed to that horrendous Java interface.

‘Yeah, I would use it, sounds like a cool app!” Sure!...until you actually try to use it yourself. As easy as setting up your VCR clock.

Anyway...keep wasting your time, suing people, paying consultants and trying to make it look like these types of apps have a near future ... these days there’s always some sucker VC to get money from. At the end it is the users who will make the final judgment and will put them out of their misery.

MR

Somebody should sue these people for pretending they know anything about creating an appealing mobile advertising campaign.. I feel this test was a joke.

It was conducted on college students with the premise they would be lured into some fancy Pepsi contest frankly this kind of mobile campaign is taking advertising & marketing backwards about 100 years.

What kind of value proposition is being on a Pepsi can for a teen? gimme a break!

Perhaps a spot in a rap video or get a free trip to Maui spring break.

Ideally any testing of Barcodes should be conducted on users with discretionary revenue on products or concepts that have a general value appeal & value propositions to the average user in the test pool..

Than to go and use a naked female in the ad copy is just amateur.. In my expert opinion this ad campaign was done by rookies and therefore the data from this test should be classified as Crap..