-- Mom’s Luv 2 Txt: The Washington Post has an interesting story today about how parents are the fastest growing demographic of text messaging, as they are forced to communicate in a way that their children know. Sprint (NYSE: S) Nextel said teens and adults ages 40 to 50 were the most active text-message users in the year ended June 2007, and mothers were the ones leading the way. What the story didn’t touch on was how this creates an opportunity for companies to now target this demographic with text messages, a medium long-thought to be limited to teens.

-- New 411 service on 4/11: San Diego-based V-ENABLE is launching FreeMobile411.com, a WAP-based directory assistance for business and people searches on your phone. The service launches today (4/11), which they are dubbing the 1st Annual 411 Day. They claim the twist on this service is that the user will have the option to talk to a live person. Since that service costs standard 411 rates, I’m not sure why you’d bother to go to a WAP site first and then connect to an operator, when you can just dial 411 from the start? There’s also a lot of competition in this space. Jingle Networks, the 1-800-FREE-411 service provider, has reportedly raised $13 million in a third round of funding, and not to mention more phones have Web access, allowing them to get the phone number directly from a company’s Web site.

-- Nike’s Running App Soon On iPhone: Nike will soon offer its Nike+ running application for the iPhone and iPod Touch, expanding past its previous offering on the iPod nano, reports stuff.tv. This time, the link between the shoe module and the device will be using Wi-Fi, and likely soon 3G. Going live today is the Nike+ Coach application that helps you train for various races. As stuff.tv points out, this is attempting to match the Adidas’ miCoach system, launched by Samsung.

The Hockey News Goes Mobile: Transcontinental Media’s TheHockeyNews.com, which claims more than 380,000 monthly uniques, has paired up with Redboom Solutions for a full-feature, cross-carrier, ad-supported mobile site—mobile.THN.com —timed to launch with the in-progress first round of the Stanley Cup playoffs. Columnists, blogs, scores, rumors ... and a batch of games that have nothing to do with hockey.