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Mobile Content Bits: Yahoo Voice-Enabled Search; Playboy Pool Party; WeatherBug Gets Mobile Ads

By Matt Kapko - Wed 08 Oct 2008 03:59 PM PST

Voice-Enabled Search Comes to Yahoo (NSDQ: YHOO) oneSearch and Yahoo Go 3.0: Yahoo has integrated a voice-enabled search engine into its oneSearch application on Nokia (NYSE: NOK) Series 60 devices and Yahoo Go 3.0. Once the new version of oneSearch is installed, users can access the voice-enabled search with a single click from their home screen. Users will also have to re-install the latest version of Yahoo Go 3.0 to get access to the new enhancements, which are initially being made available in the U.S., UK, India, Singapore, Philippines and Canada.

Playboy (NYSE: PLA) Pool Party: THQ (NSDQ: THQI) has launched Playboy Games: Pool Party on major carriers in the U.S. and more than 70 other countries for $7 retail. The title is the first of a multi-year agreement THQ holds for the development and publishing rights on all Playboy lifestyle-themed, non-nude mobile games. In the game, caricatures of Playboy models give players objectives such as pool jumping, poolside water-balloon fights, Frisbee throwing and bucking-bronco rides. Players can also edit the models to customize their look, including hairstyle, bikini, footwear, jewelry and accessories. Release.

WeatherBug Taps Mobile Posse For Ad-Supported Weather Info: WeatherBug is trying to ad more relevant advertising to its live, local weather information through Mobile Posse’s advertising platform. The deal calls for a series of ad-supported sponsorships. Release.

Landscape Mode Email On iPhone: TouchType, a new 99-cent iPhone application, finally does what Apple (NSDQ: AAPL) should have done with its email system all along: allows users to compose in landscape mode, TechCrunch reports.

Posted in: Companies, Operators, Yahoo, Entertainment, Mobile Gaming, Mobile Adv & Mktg



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