-- CelluMall is the latest effort by Cellufun to generate revenue. Cellufun runs an ad-supported mobile games community, and the idea behind CelluMall is that players will be able to visit virtual stores and purchase virtual goods with points won during mobile game play, also known as Cellupoints—both for themselves and for their friends. The revenue comes in the obvious form of corporate sponsorships—so the first store will be the CelluMall Bakery, sponsored by online bakery Geoff & Drew’s, and players will be able to buy cookies, brownies and other bread-based products for themselves or as presents (hard-core gamers will no doubt be hoping for the stale bread roll of doom, but I doubt that will be offered). The virtual bakery will also have click-to-dial advertisements to the real Geoff & Drew’s Bakery, with coupons for purchases of actual cookies, brownies and other freshly baked gifts.

-- Zedge has launched version 3.0, with the redesign intended to improve access to content and tools. Zedge now claims 9 million members and the addition of 20,000 new members per day—although a better figure is 5 million unique users per month and 330 million monthly page views. There are 1.3 million items in the content library, and 1 million items are downloaded per day. I’m pretty sure that includes mash-ups that users create for themselves from different bits of content.

-- Opera Mini 4.1 was launched today, with Opera claiming the latest version is up to 50 percent faster than 4.0. The new Opera Mini will also automatically suggest URL completions, save web pages for later off-line viewing and gives quick access to words or phrases in web pages. Also, content can be downloaded without leaving the browser.

-- Rogers has launched Yahoo (NSDQ: YHOO) oneSearch (also on the Fido network) in Canada, and in doing so has become the first North American carrier to offer oneSearch. Yahoo is putting a lot of effort into its mobile business in a bid to pre-empt a complete take-over by Google (NSDQ: GOOG), and has got to be happy to get oneSearch on a carrier in its home continent.

-- 38 percent of people would choose their mobile phone if they could only take one item from home for 24 hours according to a survey conducted by market research firm IDC and sponsored by Nortel Networks Corp. Less that 30 percent would chose their wallets, reports Reuters.