Mobile Search Bits: The Sun Gets Search; Vodafone’s Image Search; Ten Gets Opera Mini; Myiota
By Dianne See Morrison - Tue 04 Mar 2008 07:21 AM PST
— The Sun Gets Search: UK tabloid The Sun is launching a mobile search box on its WAP site through a deal with mobile search firm Mobile Commerce. Mobile Commerce’s Monetised Mobile Search product, which is powered by Yahoo (NSDQ: YHOO), will allow the tabloid to control the results that are delivered on specific key words that users type in. For example, if a user types in “football,” the Sun can decide to keep the user on portal and serve up links of its preferred partners, or if there are no suitable partners, take them off-portal to other sites. The Sun’s sister paper News of the World is also planning to launch a similar service at an undisclosed point in the future (release).
— Vodafone (NYSE: VOD) Trialling Image Search Engine: Vodafone has been showing off its images search engine, Otello, at CeBit on Monday. Instead of words typed into a search box, users send pictures via MMS from their mobile phones, and Otello sends back information to the user’s mobile related to the picture. IDG reports that Vodafone’s is backing image search as an easier way to search using a mobile phone than the standard way of entering text into a search box—especially if the device does not have a proper keyboard. Vodafone is currently trialling Otello with German newspaper Bild. Readers can photograph specially tagged articles in the paper with their mobile phones and send it into Bild, which will return additional content, including photos and videos. But how good is Otello? Reuters reports that when a photo of German Chancello Angela Merkel was sent in, the image search engine couldn’t identify her.
— Orange’s Ten Gets Opera Mini: French MVNO Ten, a subsidiary of Orange, has launched an unlimited mobile internet service called Easy Web, powered by Opera’s mobile browser Mini. The MVNO has positioned itself as an unlimited mobile data operator (release).
— Myiota Claims 100,000 Users: UK SMS browser Myiota reports that it now has more than 100,000 users worldwide. It has localized the browser for many emerging markets, including versions in Chinese, Hindi, Indonesian, Arabic, Afrikaans and Russian (release).





