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Mobile Web, MMS Begin To Take Off In UK

By Robert Andrews - Wed 06 Feb 2008 02:01 AM PST

Recently introduced cheaper data plans are finally beginning to popularize the mobile internet in Britain. Over 17 million people - or 23 percent of UK mobile users - used the net on a mobile in December, the Mobile Data Association reports (via Mirror). Still, other functions remain more popular. More than six billion texts were sent (up from 5.3 billion in December 2006) and 57.6 million picture messages (up 55 percent); 290 million SMS messages were sent on New Year’s Eve. December was, of course, the month when many people got new handsets as a gift.

Posted in: Countries, Europe, UK, Research & Metrics

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From Mike Gauba Thu 07 Feb 2008 02:09 PM

Success lies in getting the user to frequently use the service. Though “price” is an important value but it alone is not enough to make the people frequently use high technology services.

I don’t see the success coming till the principles of high technology marketing are not applied. I would be more than happy to discuss this with the readers and can be contacted on