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Most Consumers Don’t Want Mobile Convergence: Research

By Robert Andrews - Fri 16 Nov 2007 04:28 AM PST

Seven days after the UK iPhone launch, a survey finds British consumers really don’t want all-singing, all-dancing converged multimedia phones. Just 41 percent of 500 Brits surveyed - in Universal McCann’s survey of 10,000 in 21 countries (via Guardian) - said they’d like to own a converged handset. The problem? Device fatigue - 82 percent of us already has a mobile, 48 percent a mobile music player so the new wave needs to work hard to ween us off our existing purchases. Still, only 43 percent of respondents wanted wireless internet and, though 48 percent quite fancy having video on their mobile, a full 28 percent wants music features but none of the moving pictures. Although 41 percent is a significant minority of a huge market, and probably worth it for the manufacturers.

Curiously, even in the normally hyper mobile-savvy Japan and Taiwain, interest in owning a converged device only bobbled around 27 percent. Most excited of all were Mexicans (79 percent), Brazil and Malaysia (72 percent) and India (70 percent), suggesting those markets where penetration of rudimentary phones is still low are more in favour of convergence because they haven’t already shelled out a fortune on an iPod, a phone, a video player and a GPS.

Posted in: Gadgets, Research & Metrics



1 Response:
  • From Frank Fri 16 Nov 2007 05:07 AM

    I guess if you are comfortable carrying around a man purse to carry each one of your devices, Phone, IPOD, Camera, Laptop, a extra battery for each, a power cord for each, a car adapter...... Nothing makes me happier (which may be kind of sad) then sitting there and thinking I would like to check the web or listen to music and having the necessary device right there on my hip and a extra battery in my pocket. Or getting in my car and not having to wonder if I remembered my device or music. If you have a computer I’m sure you want it to do everything in one, phones will end up being our computers and everyone will want one that does everything, it’s just a matter of time.

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