There has been a fair bit in the press recently about Mozilla’s efforts in mobile, from doubt over the future of the mobile of the mobile browser Minimo and the consequent change in focus for the mobile browsing efforts. Infoworld has a piece on the experimental effort dubbed Joey, which is an interesting take on accessing the web on mobile. “Using the Firefox browser on a computer, users select portions of Web sites, including images, text, and videos, and save them onto their personal Joey page. Later, the user can access that Joey page and all the stored items from a cell phone. It requires a phone with a browser and a data plan.” As was previously indicated, this is less of a mobile browser and more of a way for Firefox users to improve the way they view web content on their devices. The examples given are being able to save a video on YouTube and watch it on their mobile (getting around the limited deal the company has with Verizon) and being able to save just the scoreboard part of a sports page to view on mobiles. While a few companies might have some reservations about their content being used without their ads also being served up, hopefully they’ll realize that the people doing this are already their customers and are likely to keep coming back to the site.

• Firefox’s Mobile Efforts—Mozilla CEO Mitchell Baker
• Minimo Browser’s Future Uncertain