@ MWC Interview: Rob Lewis, CEO, Omnifone: Freeing Mobile Music
By Robert Andrews - Sun 17 Feb 2008 03:18 PM PST
Omnifone’s MusicStation, a subscription mobile music service giving all-you-can-eat music for £1.99 a week, clocked up over 500,000 track downloads within 10 days of debuting on Vodafone (NYSE: VOD) late last year. But that version might be a drag for network-hopping pop fans, so Rob Lewis was in Barcelona touting new MusicStation Max - a version that, like Nokia’s (NYSE: NOK) Comes With Music, bundles unlimited free songs in to the handset cost.
Right now, there’s only Universal repertoire and no carriers have yet committed to the idea - but more labels are “only a matter of time”, network discussions are “ongoing” and it’s hard to believe talks didn’t take place around Mobile World Congress, where Universal SVP Rob Wells said the “celestial jukebox” is the “utopian future”. Lewis gave me a sneak preview of the prototype LG (SEO: 066570) handset that demonstrates the idea...more on paidContent:UK, here.
Posted in: Countries, Europe, UK, Entertainment, Mobile Music
Tags: omnifone,






