Both NBC Universal (NYSE: GE) and Fox Mobile Entertainment are working with Cambridge, Mass.-based ad network JumpTap on a targeted ad program. Ads that are sold on the media companies’ respective mobile sites will be based, in part, on users’ previous JumpTap search queries. The ads will run on sites for NBC Sports, Universal Pictures, USA Network, and on the new Fox Mobile Entertainment Network with programming like Family Guy, 24, The Simpsons and Prison Break. Options include exclusive sponsorship opportunities for banner ads, SMS campaigns and text ads. 

Fox release | NBCU release

Adweek: Fox and NBC will still sell mobile ads as part of integrated deals; JumpTap will concentrate solely on mobile-specific campaigns for both.