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Nokia And Orange In Three-Year Mobile Content And Services Deal

By Dianne See Morrison - Thu 22 May 2008 02:45 AM PST

Nokia (NYSE: NOK) has made nice with yet another operator. Today, the Finnish handset giant and France Telecom’s Orange announced they are launching a number of integrated mobile content services on ten Nokia handsets that will be part of the operator’s “Signature” range and will be rolled our across nine of its markets in the second half of the year.

The agreement, first struck in February, and now extended for three years, will see a mix of content from both Orange and Nokia given direct access on the phones. The handsets will give one-click access to the Orange Music Store, both Orange and N-Gage games, and Nokia Maps.

Though Orange is among a growing list of operators which are now choosing to partner with Nokia rather than to fight its well-known foray into internet services, there’s obviously lingering control issues for the operator. It hasn’t fully agreed to incorporate all of Ovi’s services, as rival operators including Vodafone (NYSE: VOD) and more recently, T-Mobile have done. Nokia’s music store, for one, won’t be given easy access. Still, Nokia is seeing the partnership as a way to push its flagship Mobile Maps platform, which provides navigation, location based search and advertising services. The companies said it hoped to create 10 million active Mobile Maps users from the partnership by 2010. The two also said it would add new services over time (release).

Posted in: Companies, Nokia, Operators, Orange, Entertainment, Mobile Gaming, Mobile Music



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