Nokia (NYSE: NOK) is betting heavily that local search will be one of the key differentiators between the mobile and the wired internet. Speaking at the Visiongain mobile search conference in London yesterday, Nokia head of search Jussi Pekka Partanen took aim at Google (NSDQ: GOOG), saying that on mobile devices internet search would be dominated by “context,” not by “page rank.” Slapping internet search onto a mobile device was not enough, it had to take into account that the mobile phone was completely centered on its owner with search reflecting this. Partanen said that the handset giant’s recent purchase of digital mapping firm Navteq was one way Nokia planned on making search more “contextual” and relevant. Nokia already has a search product for its mobile phones, Nokia Search, which allow people to browse not just the mobile web, but their handsets as well. In the future, Partanen mused that people could search their friend’s mobiles in peer-to-peer fashion. Last year, Nokia said that by 2012 it expected 25 percent of all content consumed by people will be created by people they know. 

• Nokia Expects 25 Percent Of Content Consumed To Be Peer Produced By 2012; Looks For Role