mocoNews.net - Unhealthily Obsessed with Mobile Content

Current Story

Universal Music And Nokia’s ‘Comes With Music’ Offer: Operators’ Headache Now?

By Dianne See Morrison - Wed 05 Dec 2007 10:02 AM PST

When Nokia (NYSE: NOK) announced its one-year free music offer “Comes with Music” with Universal yesterday, details were sparse. There was no word on which handset the service would be offered, how much the device would cost, how the service actually worked, or what happened to the deal once the 12 months had gone by. Where and what is the catch?

For consumers, who get to keep the songs they’ve downloaded after the year, the free service seems overly generous. But as Ars Technica reports, there is a snag. The songs will be DRM-protected using Microsoft’s PlaysForSure, a system that is incompatible with iPods and even Microsoft’s Zune. Some sources have speculated that once the year is up, consumers will probably be charged a subscription fee to keep the service going. But according to Ars Technica, if consumers want to renew their access to Comes with Music after the 12-month period, Nokia apparently has said consumers can buy a new handset.

How much is this deal costing Nokia? They’ve apparently taken on Universal’s nascent Total Music product, one that charges handset makers or wireless carriers a subscription fee—about $5 per month for each device sold--to give customers the free access to their music. But whether Nokia plans to subsidize the cost, which works out to $60 for the year, or to pass it on to customers is unclear, as they have not yet named the mobile phone that the service will work on.

For Universal, Nokia’s offering will test their theory that music offered for free on the device that the consumer chooses will help stamp out illegal downloads. Of course, the service merely passes on the problem of charging consumers for music to wireless operators and handset makers, who must then decide whether to eat the cost, or pass it on to consumers themselves. The FT speculates that the service “could steal some thunder from the iPhone, and tie users into the Nokia service,” though whether customers will want to upgrade to a new phone just after a year remains to be seen.

The real pressure could be on the operators, especially those who have invested heavily into building their own music services. “Few realised Nokia could come into the market with a service that blows operators’ music offerings out of the water,” Omnifone ceo Rob Lewis, told the FT.  UK operator 3 is expected to launch a streaming music service today.

Posted in: Companies, Music Labels, UMG, Nokia, Operators, Entertainment, Mobile Music

Tags:


Related Research from Alacrastore.com

0 Responses:
  • There are currently no comments for this article.

    Why don't you make one?

Post Your Comment

Mobile Options

» Mobile App
» Mobile/WAP Site

Send a News Tip

About

mocoNews.net is a news site covering the business of mobile content.

Rafat Ali
Publisher & Co-Editor

Staci D. Kramer
Co-Editor

Tricia Duryee
Principal Correspondent

Matt Kapko
Senior Entertainment Reporter

Dianne See Morrison
Contributing Writer

James Quintana Pearce
Contributing Writer

Robert Andrews
U.K. Editor

EconCeleb Conference - The Economics of Celebrity. July 23 at the Roosevelt Hotel in Hollywood

Featured Report - 2008 Social Media Deals Report

front page of report

The economics of social media continue to heat up, with ever more buzz created in new and growing market categories. This report examines the categories, number and size of investment and acquisitions into social media and the resulting value created from 2007 through 2008. Order your report today to analyze deals made by Yahoo, Disney, Google, AOL, CBS, Hearst, Microsoft and many more.

Learn more or purchase now.

New Media/Interactive Job Listings

Post Job
More Jobs

Generous Supporters