Nokia (NYSE: NOK) said today it added advertising to its MOSH portal that’s used by people who are interested in creating and sharing mobile content. The portal is tapping into the Nokia Media Network, which provides reach to more than 100 million consumers by advertising on mobile publishers, operator partners and Nokia properties. “The MOSH audience, comprised of the heaviest users of mobile content around the world, is particularly desirable to many of our top advertisers,” said Mike Baker, VP and head of Nokia Interactive Advertising. 

On the MOSH site, there will be paid placement ads, where brands are highlighted and placed above results from browsing, searching and contextual placements, Nokia said. The ads appear on both the mobile version and the PC version of the site. The first customer, video-sharing community Vringo, said downloads increased by more than 100 percent after its ads appeared on the site. BLUE LION mobile, a Germany-based company that has developed a mobile social network called “qeep” said downloads increased by more than 95 percent after advertising. Nokia said Universal Pictures plans to launch a campaign to promote the studio’s new film, Wanted.