Hong Kong telecoms firm PCCW announced today it plans to reorganize its telecoms, media and information technology businesses into a holding company and offer 45 percent of the new firm—to be called HKT Group Holdings Ltd--to investors. The company, founded by Richard Li, the son of Hutchison Whampoa chairman Li Ka Shing, has had its ups and downs since it was initially formed as an investment holding company during the dotcom boom. The company—which offers wireless, broadband, fixed line and TV services--has tried to unsuccessfully put itself up for sale before. The company said in a statement that the reorganization would improve the “operational efficiencies” of the group, allowing it to consolidate its quadruple-play offering (release.)