ringback tones has already been the largest revenue generator here in Indonesia, and South East Asia in general. the number of ringback activation even exceeds actual album/single sale by the artists, making it their main source of income rather than CD sale.

Project numbers aside, enough harping on ringback tones. If you think it’s annoying, don’t use the service. Other people enjoy the self-expressive nature of ringbacks and many of my callers ask me about the music they hear. Hmm, a simple, interactive mobile service that encourages music recommendations and consumption. I’d say that’s a very positive thing for the music industry and the mobile market.

How about taking up the cause against people who leave the time-wasting voicemail greetings, “...I’m either away from my desk or on another line...please leave a message and I’ll get back to you...yada3.” - yes, I understand that you’re not picking up the phone and may be doing something else, please just let me leave a message and get on with my day.