Last week we mentioned that Men’s Health magazine is using camera phone promotions for its print ads, and now Rolling Stone is also moving into it, using technology from SnapTell. The basic idea is that users take cameraphone pics of the print ads, send them to the advertisers via MMS and in return they’ll receive more information or an offer from the advertiser. In Rolling Stone’s current issue, five advertisers are running these offers, reports NYT. They include a motorcycle ring tone for Allstate’s motorcycle-insurance program and a video preview of The Discovery Channel’s new season of “Man vs. Wild.”

Neither Rolling Stone or Men’s Health is charging advertisers extra for the feature.