mocoNews.net - Unhealthily Obsessed with Mobile Content

Current Story

Interview: Sega Mobile VP Chaplin: ‘We Refer To The iPhone As The First Version Of Mobile 2.0’

By Matt Kapko - Thu 10 Jul 2008 11:05 AM PST

imageThe gaming industry came out early and strongly in favor of the new features the iPhone brought to the scene just over a year ago. Developers constantly chatted about how eager they were to build applications for the device, but had to wait seven months before Apple (NSDQ: AAPL) announced plans to offer its software development kit and launch an App Store where publishers could sell their work. mocoNews caught up with Sega Mobile VP Linda Chaplin today to talk about the iPhone’s impact on the mobile gaming space and what it could spell for the future from other device makers. Here’s some highlights from the interview:

-- Impact on wireless industry: “We refer to the iPhone as the first version of mobile 2.0 … I just think it’s going to change our industry,” Chaplin said. “It’s been fantastic for the mobile industry as a whole. I think it has awakened the other hardware partners to want to do something more innovative. It’s fantastic for us.”

-- Evolution in mobile gaming capabilities: “We’re thrilled we can make more unique and exciting games.” Most mobile games in Sega’s catalog have four or five levels, while the publisher’s first title brought to the iPhone, Super Monkey Ball, has 110 levels of play.

-- App Store as sole distribution point and Apple’s revenue share model: “We were a little bit limited with the type of value chain that we have been subject to in the past and it’s tough. This is a much more fair revenue split … we look forward to a much more publisher positive revenue split.”

More thoughts on content discovery and features yet to come, after the jump…

-- Discoverability on the iPhone: The device has brought content providers an entirely revamped opportunity to be found in the gauntlet of mobile content floating around. “It’s fantastic for discovery of content.” It also opens up the playing field. “Let’s face it, it’s been really tough on discoverability and the ability to find content on the carrier deck … we just weren’t able to tap into the masses because they couldn’t find the content.”

-- Still to come: “I think that we can still make it even better.” The iPhone’s accelerometer, for instance, “it’s good for some types of games, but not great for others … that’s not something you can use in every type of game.” What Chaplin would really like to see from the next leapfrog device is a physical d-pad: “There are so many unique things we can do … there’s so much out there that can be discovered …there’s nothing but excitement.”

Posted in: Companies, Apple, Entertainment, Mobile Gaming, Gadgets

Tags: sega mobile, linda chaplin,


EconMusic is a conference focusing on the key strategic issues surrounding the emerging economics of digital music.

Related Research from Alacrastore.com
0 Responses:
  • There are currently no comments for this article.

    Why don't you make one?

Post Your Comment

Mobile Options

» Mobile App
» Mobile/WAP Site

Send a News Tip

About

mocoNews.net is a news site covering the business of mobile content.

Rafat Ali
Publisher & Co-Editor

Staci D. Kramer
Co-Editor

Tricia Duryee
Principal Correspondent

Matt Kapko
Senior Entertainment Reporter

Dianne See Morrison
Contributing Writer

James Quintana Pearce
Contributing Writer

Robert Andrews
U.K. Editor

Online Ad Deals Report

Social Media Report

New Media/Interactive Job Listings

Post Job
More Jobs

Generous Supporters