South Korea’s largest mobile operator SK Telecom (NYSE: SKM) said today it is purchasing a 42.2 percent stake in Chinese music recording company Beijing-based Taihe Rye Music to allow it to gain a foothold in the market, reports CNNMoney.com. Exact financial figures weren’t revealed, but an SK Telcom spokesperson Kwon Chul-Keun said the investment is worth “more than 10 million US dollars.” SK Telecom, whose stake makes it an equal majority shareholder with Taihe Media, has big plans for the music company. It plans to build the label up to be the largest in China, and then push it out into the wider Asian market. It also plans to develop new business models for the labels digital music content, including offering it through China-based mobile content providers UNISK and Viatech, which SK Telecom owns. Taihe Rye Music is China’s largest music company—not including international music labels.