mocoNews.net - Unhealthily Obsessed with Mobile Content

Current Story

Sweet Times For Mobile Application Developers

By Dianne See Morrison - Wed 12 Mar 2008 04:15 AM PST

Times are sweet for mobile phone application developers. Forbes reports that just a few years ago, operators didn’t have much time for them, busy as they were with delivering voice calls. But now, as phones evolve into all-singing, all-dancing devices operators are chasing after them with developer programs, contests and cash prizes all hoping that their support will find that elusive killer app that will prove a hit with customers. AT&T (NYSE: T) is perhaps the most aggressive. At CTIA in April, they’re hosting what they call their version of American Idol for developers. Their Fast-Pitch Platinum Awards will give developers five minutes to wow a panel of judges. Winners will get a cash prize, and more importantly, a shot at getting their application on AT&T’s online shop MEdia Mall and in front of their 70.1 million customers. AT&T is not alone in wooing developers. Verizon (NYSE: VZ) just started its own developer program and last week, in an announcement that made developers sit up, VCs Kleiner, Perkins, Calufield & Byers set up a $100 million fund to entice developers to create for the iPhone. Google (NSDQ: GOOG), too, has set aside $10 million to help support developers build apps with its Android tools.

Posted in: Companies, Operators, AT&T, Verizon, Entertainment



Related Research from Alacrastore.com
0 Responses:
  • There are currently no comments for this article.

    Why don't you make one?

Post Your Comment

Mobile Options

» Mobile App
» Mobile/WAP Site

Send a News Tip

About

mocoNews.net is a news site covering the business of mobile content.

Rafat Ali
Publisher & Co-Editor

Staci D. Kramer
Co-Editor

Tricia Duryee
Principal Correspondent

Matt Kapko
Senior Entertainment Reporter

Dianne See Morrison
Contributing Writer

James Quintana Pearce
Contributing Writer

Robert Andrews
U.K. Editor

Online Ad Deals Report

Social Media Report

New Media/Interactive Job Listings

Post Job
More Jobs

Generous Supporters