mocoNews.net - Unhealthily Obsessed with Mobile Content

Current Story

Twitter Says Konichi-wa To Japan; With Ads

By Robert Andrews - Wed 23 Apr 2008 12:34 AM PST

Mobile/web/IM status messaging service Twitter has launched its first localization in Japan. Tokyo has more Twitterers than even its native San Francisco. Unlike Twitter.com, Twitter.jp includes display ads. First sponsor is Toyota, whose ad links to its Twitter news stream (sounds a lot like early blog buzz marketing hype). The blogosphere got its knickers in a twist last week on premature reports Twitter was testing ads more generally - reports that turned out incorrect when someone spoke with founder Biz Stone (though there is clearly potential to reach people audiences - and annoyingly - via SMS marketing). Twitter took an investment from Joi Ito via his Japanese web firm Digital Garage in January to have the build executed. Telefonica (NYSE: TEF) web subsidiary Terra started offering a Spanish-centric Twitter in January, but Twitter itself said it was not part of a JV.

Posted in: Countries, Asia, Japan

Tags: twitter

Related Research from Alacrastore.com
1 Response:
  • From Paul McMahon Wed 23 Apr 2008 02:42 AM

    Unfortunately, their mobile interface still doesn’t work on my docomo phone.

Post Your Comment

Mobile Options

» Mobile/BB App
» Mobile/Wap Site

Send a News Tip

About

mocoNews.net is a news site covering the business of mobile content.

Rafat Ali
Publisher & Co-Editor

Staci D. Kramer
Co-Editor

Tricia Duryee
Principal Correspondent

Dianne See Morrison
Contributing Writer

James Quintana Pearce
Contributing Writer

Robert Andrews
U.K. Editor

EconAds Conference - The Economics of Ad Deals. Tuesday, June 3rd, 2008. The New World Stages, NYC

New Media/Interactive Job Listings

Post Job
More Jobs

Generous Supporters