This great news for advertisers and publishers, Mobile Barcodes (QR Codes) are a fantastic way for consumers to engage with print on impulse, something that is currently lacking in the print medium.  This technology merges the print and online experience effectively making print interactive.

Mobile Barcodes will become mainstream outside of Japan over the next few years, it’s not a case of if but when and it will be interesting to see which publishers and brands adopt to it first.  Those that do will also acquire a lasting brand experience with the consumer as they link future engagements with the unique symbology back to their first experience.

For those in Australia that are interested in finding out more go to http://www.qmcodes.com

Based off the award winning Lavasphere technology developed in Germany by Gavitec, the NeoReader features NeoMedia’s patented resolution technology combined with Gavitec’s ultra-small footprint and platform independent algorithms. It is able to read and decipher all common non-proprietary 2D codes (Data Matrix, QR, Aztec, Maxi) as well as URL embedded 2D codes and all 1D UPC/EAN/Code 128 open source codes. The NeoReader supports direct and indirect code linking, which guarantees maximum interoperability with already existing platforms like 2D Data Matrix Semacodes, and Japanese QR links. This allows the user to click on a variety of codes with a single application installed on their mobile device.

The NeoReader ushers in and inaugurates a brand new era of innovative mobile enterprise and optical code reading solutions for the wireless industry. Visit get.neoreader.com to download the free application, and instantly transform your mobile phone into a universal code reader.

http://www.neoreader.com

Awesome, The service will allow readers to send a photo of the QR code found in its paper in a print ad to launch them directly into its mobile sites where readers can download content such as videos, film trailers, and music.