Upcoming iPhone SDK Will Cure The Common Cold
By Staci D. Kramer - Mon 26 Nov 2007 09:16 PM PST
Not really but, as described by Apple (NSDQ: AAPL) marketing whiz Greg Joswiak, it does sound darn near close to miraculous in terms of what it will do for iPhone developers: it will make them legit. Joswiak told Fortune’s Jon Fortt: “I think the software development kit (SDK) that’s going to be available for the iPhone is very interesting, because we think that with the revolutionary multi-touch interface and the phenomenal product that the iPhone is, and certainly having OS X underneath it, that it’s going to be an unbelievable platform for developers. Of course, what we want to make sure we’ve done is keep the phone safe and reliable, and that’s why it’s taken us a little while to get this SDK out.”
One misstep here: the suggestion that those who are already developing for the iPhone are somewhat less than legit when Joswiak adds, “especially now that we’ll have a real SDK, which means legitimate developers are going to come into the space.” Later though, he continues, “Developers see the opportunity already. You only have to look and see how many were creating iPhone applications without permission, when they actually had to break it, as it were, to do it. I think that was a good indication as to how much the developer community loves the iPhone, how much they see an opportunity to create great things. With the SDK, I think it’s going to bring more legitimate developers into it, as well as having the grassroots, small developers, which I think is awesome.”





