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Vodafone To Distribute iPhone In Ten Countries; Apple Breaks With Exclusive Deal In Italy

By Dianne See Morrison - Tue 06 May 2008 08:34 AM PST

After losing out to its rival O2 last year, Vodafone (NYSE: VOD) has struck a deal with Apple (NSDQ: AAPL) to sell the iPhone in ten countries, reports Reuters. Those countries include Australia, the Czech Republic, Egypt, Greece, Italy, India, Portugal, New Zealand, South Africa and Turkey, according to the operator, which didn’t give any more details on the agreement. When the iPhone first launched in Europe last fall, Vodafone CEO Arun Sarin called the 2.5 G handset a “pretty poor experience”. The operator also ended up suing O2 in Germany, alleging that its rival network didn’t have the right to sell the iPhone exclusively. Indeed, in a break with Apple’s usual practice Vodafone’s deal in Italy isn’t an exclusive, as Telecom Italia will also sell the handset. Rumors have surfaced that Apple’s European operator partners have chafed under the terms of the original exclusive agreement. Orange was reportedly irritated that Apple was pressuring it slash prices to shift phones with the carrier bearing the burden of the price cuts. No word on whether the other countries are exclusive deals or not.

Posted in: Companies, Apple, Operators, Vodafone, Countries, Asia, Australia/NZ, Europe, Latin America

Tags: italy, iphone,

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