Warner Music has forged a partnership with Egypt’s Orascom, the leading mobile phone group in the Middle East, and believes that this will help profitably sell music to mobile customers in a region that has been wracked by piracy, reports FT. Under the deal, Warner will supply its catalog of songs, ring-tones, ring-backs and other music content to about 60 million Orascom subscribers in markets including Algeria, Pakistan, Bangladesh and Italy.
Updated: It has also done a similar deal with Norwegian telecom group Telenor to offer its content via nine of Telenor’s 13 mobile operators in countries such as Norway, Sweden, Ukraine, and Hungary.